Jackson’s Evolve Brands seeks to acquire snack company

Freeman Staff

Jan. 23, 2018

JACKSON — Newly created Evolve Brands LLC, a health-focused snack holding company, announced Monday that it has a conditional agreement to purchase two healthy snacking brands: Gorilly Goods based in Jackson and Supernola based in Harrisburg, Pennsylvania.

Evolve Brands, a privately held company, said it plans to consolidate Gorilly Goods and Supernola and operate them both from Jackson.

Financial terms were not disclosed. The deal is expected to close in February.

Gorilly Goods, an organic snack manufacturer, makes six products sold at regional and independent retailers across the U.S. and Canada. Launched by Stephen and Chris McDiarmid in 2012, Gorilly Goods produces a line of raw, on-the-go snacks that come in both savory and sweet flavors. Among the non-GMO ingredients are fruits, nuts, seeds and greens.

Created and founded by entrepreneur Cindy Poiesz, Supernola is an emerging snack brand currently available in four unique flavors. The snack is certified paleo and packed with anti-inflammatory superfoods.

EVOLVE Brands is owned and operated by CPG entrepreneur Frank Jimenez and Poiesz from Supernola. EVOLVE plans on marketing the two brands to the growing healthy snack consumer via both traditional and emerging channels.

“Gorilly Goods and Supernola are a match made in heaven,” said Jimenez, a partner in EVOLVE Brands, and a longtime industry executive, in a statement. “While each brand has different targeted audiences, the synergy afforded by these brands is extraordinary.”

Poiesz, a former Wall Street banker and a partner in Evolve Brands, said Supernola and Gorilly complement each other perfectly.

“The Gorilly Goods and Supernola brands align perfectly with Evolve’s mission to actively create a better world through better food that is nutrient-dense, delicious and convenient,” he said in a statement.