JACKSON — Newly
created Evolve Brands LLC, a health-focused snack holding company,
announced Monday that it has a conditional agreement to purchase two
healthy snacking brands: Gorilly Goods based in Jackson and
Supernola based in Harrisburg, Pennsylvania.
Evolve Brands, a
privately held company, said it plans to consolidate Gorilly Goods
and Supernola and operate them both from Jackson.
were not disclosed. The deal is expected to close in February.
an organic snack manufacturer, makes six products sold at regional
and independent retailers across the U.S. and Canada. Launched by
Stephen and Chris McDiarmid in 2012, Gorilly Goods produces a line
of raw, on-the-go snacks that come in both savory and sweet flavors.
Among the non-GMO ingredients are fruits, nuts, seeds and greens.
founded by entrepreneur Cindy Poiesz, Supernola is an emerging snack
brand currently available in four unique flavors. The snack is
certified paleo and packed with anti-inflammatory superfoods.
EVOLVE Brands is
owned and operated by CPG entrepreneur Frank Jimenez and Poiesz from
Supernola. EVOLVE plans on marketing the two brands to the growing
healthy snack consumer via both traditional and emerging channels.
and Supernola are a match made in heaven,” said Jimenez, a partner
in EVOLVE Brands, and a longtime industry executive, in a statement.
“While each brand has different targeted audiences, the synergy
afforded by these brands is extraordinary.”
Poiesz, a former
Wall Street banker and a partner in Evolve Brands, said Supernola
and Gorilly complement each other perfectly.
Goods and Supernola brands align perfectly with Evolve’s mission to
actively create a better world through better food that is
nutrient-dense, delicious and convenient,” he said in a statement.