Babies R Us on West Bluemound Road in Brookfield is
expected to shutter its doors this year as part of a
nationwide company consolidation effort.
Mary Catanese/Special to The
BROOKFIELD The Babies R Us on West Bluemound Road in
Brookfield is expected to shutter its doors this year as
part of a nationwide company consolidation effort.
Toys R Us announced plans to close up to 182 stores
Wednesday, including two Babies R Us stores in
Wisconsin, as part of a reorganization strategy after
filing for bankruptcy late last year. Store closing
sales will begin in early February and the majority of
the listed locations will be closed by mid-April,
according to a letter posted on the Toys R Us website
The reinvention of our brands requires that we make
though decisions about our priorities and focus, said
Toys R Us Chairman and Chief Executive Officer David
Brandon in the letter. To that end and following a top-tobottom
assessment of our business, we have decided to close a
number of our U.S. stores.
also intend to convert a number of locations into
co-branded Toys R Us and Babies R Us stores, he
wrote. Those locations havent been announced.
email and phone call to the Toys R Us communications
department was not returned Wednesday.
Toys R Us operates 880 stores in the U.S. and if 182
of them close, it would shrink the store count by 20
percent. The company has noted that some closings could
be avoided if more favorable lease terms can be
negotiated in those locations.
Wisconsin, Babies R Us at 18550 W. Bluemound Road in
Brookfield and Babies R Us at 2161 Zeier Road in
Madison will close. Toys R Us in Brookfield will
The Associated Press contributed to this