Silvernail Road Metro Market to open Wednesday

By Cara Spoto - Freeman Staff

Jan. 30, 2018

WAUKESHA — The city’s very first Metro Market is slated to open with a in-store celebration at noon on Wednesday at 2160 Silvernail Road.

The “opening” is actually a transformation or “grand re-opening” of the former Pick ’n Save store, located near the Pewaukee border, as a Metro Market.

Roundy’s Supermarkets, Inc., has operated the grocery store at that location for more than 15 years but the Metro Market format will offer customers a unique food shopping experience featuring an expanded variety of produce, meat and prepared food offerings, a press release states. All Metro Market stores also operate in-store pharmacies.

Roundy’s, a subsidiary of Kroger, opened its first Metro Market in 2004 and has since expanded to the banner to seven stores, including at Brookfield location at 17630 W. Bluemound Road.

“Our store remodels and expansions are part of an overall Roundy’s initiative to update our stores and the in-store customer experience to meet the needs of today’s shoppers,” said James Hyland, vice president of communications and public affairs for Roundy’s Supermarkets, Inc., in the press release.

With the store refresh and remodel at Waukesha’s Metro Market, shoppers should notice a bevy of new offerings and “in-store experiences,” the company press release states. These include: a CheddarHeads Cheese Co. section offering a vast selection of cheeses from Wisconsin and around the world; Todd’s Signature BBQ, where shoppers can find barbecue dishes that are smoked in-house daily; Top Slice, which gives shoppers the chance to enjoy hot pizza by the slice in the store or take a pizza home for a lastminute dinner option; Tasting Table, which features a different prepared meal made fresh-to-order every day; Squeezed, which sells a selection of fresh smoothies made to order; and Pop Stop, which will sell freshlypopped gourmet popcorn.

Customers can take advantage of “Easy For You” where they can buy ovenready seafood entrées and side dishes prepared to their preference. The store will also offer the online shopping and grocery pickup service Click List.

On Fridays from 3-7 p.m. through Feb. 23, the store will feature live music by local artists. On Saturdays through Feb. 24 the store will host children’s activities from 11 a.m. to 2 p.m.

Following the ribbon cutting on Wednesday, free cake slices will be given to shoppers. Roundy’s will also donate $1,000 to the Pewaukee Food Pantry as part of Kroger’s Zero Hunger/ Zero Waste initiative, the press release states.