Super Bowl fans in for a treat
Former Cedarburg restaurant owner to serve his ‘bubble waffles’ at the big game

By Laurie Arendt - News Graphic Staff

Feb. 1, 2018

Albert Yee is pictured with just a sample of variations on his bubble waffles.
Submitted photo

MINNEAPOLIS — The dining room at The Burg may have only sat a mere fraction of the people Albert Yee expects to serve this Sunday, but he’s got his game face on and is ready to go.

“I’ve been told that there will be 90,000 people in the US Bank Stadium, so potentially, that’s a lot of customers,” said Yee, who started a new venture, Bubble Waffle Shoppes, after leaving his post at The Burg, the former burger restaurant in downtown Cedarburg.

Yee was serving bubble waffles, a late-night Hong Kong treat that resemble a cross between a waffle and bubble wrap, at the Milwaukee Bucks reunion game in October at the UW-Milwaukee Panther Arena.

“Someone from Aramark (Food Service) saw me and thought I might make a good addition to the Super Bowl vendors,” he said.

Aramark is the vendor that operates the food service at US Bank Stadium. Yee sent in an application and waited.

The waffles are made using a traditional Hong Kong egg waffle recipe.
They are made fresh in front of the customers.
Submitted photo

Earlier this month, he was invited to sample his bubble waffles at the media tasting, and his espresso a la mode bubble waffle ended up being ranked as one of the top eight foods coming to the Super Bowl by the Twin Cities’ Fox 9 news.

This particular waffle includes French vanilla ice cream, chocolate shavings, mini marshmallows and espresso sauce, though bubble waffles can be made sweet or savory depending on the fillings. He will also be offering a blue unicorn bubble waffle, which is based around Blue Moon ice cream.

Back home, Yee’s bubble waffles can be found at at the UW-Milwaukee Panther Arena and at the Wisconsin Center, though he is working on opening a new location at Mayfair Mall. Bubble Waffle Shoppes also offers catering services.

You can follow along with Yee’s journey on Facebook, Instagram or on his website, www.bubblewaffleshoppes.com.