with The Corners, nine other retailers and restaurants
opened in the Brookfield area and five hotels completed
renovations during 2017. Officials say the business growth
— With the opening of 22 new businesses at The Corners of
Brookfield last year and a major redevelopment of Brookfield
Square Mall’s south end on the horizon, the Brookfield area is
seeing a boom in new business and construction projects.
officials say the prime location and demographics greatly
contribute to the growing number of businesses interested in
opening in the area. Directly off Interstate 94 just outside of
Milwaukee with many residents garnering above-average wages,
Brookfield is “really appealing to developers,” said Visit
Brookfield President and CEO Nancy Justman.
a hospitality standpoint, we’ve certainly seen a lot of
restaurants open and a lot of retail,” Justman said. “Hotels,
we’ve absolutely seen an increase in the supply of hotels in our
market.” The opening of shopping destination The Corners in the
Town of Brookfield was the biggest development the area has seen
in a long time, Justman said. Soon, the city plans to build an
expansive conference center and hotel in the Brookfield Square
parking lot, expected to bring in many more tourists
visitors each year. Detailed information about the economic impact
of the mall redevelopment will be available in May, she said.
and aside from a couple major developments, city officials have
been offering and adapting programs that incentivize individual
businesses opening in Brookfield, said city Economic Development
Coordinator Todd Willis.
Corners of Brookfield opened last year, bringing 22 new
businesses to the area. It was the biggest commercial
development the Brookfield area has seen in a long time.
this week, Milwaukee Tool was given initial approval from the city
for its request to open a new tax increment district around their
Brookfield headquarters. The new TIF will allow construction of a
new research and development building, for which the city has
pledged about $3.5 million.
are a pro-business community. It’s something Brookfield really
prides itself on,” Willis said.
incentives program called the Brookfield Development Loan Fund has
in the past offered up to $25,000 loans to businesses looking to
expand, relocate or simply buy a new piece of equipment, Willis
the last few months that program has been rewritten, adjusting the
cap to $50,000. It will be reviewed and approved by Brookfield
Common Council next week.
is definitely not stagnant here,” Willis said. “There’s
stuff happening all over. In the first part of 2018 I’ve seen
more growth than I had this far into 2017.”
works with businesses of all sizes interested in coming to
Brookfield. He helps them find a space, channels of financing and
eases them through the city’s building inspection process, he
have people calling me all the time,” he said.
Cubric, vice president of operations at Fiddleheads Coffee
Roasters, is one of those people.
is seeking to open its sixth location in an up-and-coming district
called the Village of Brookfield. Cubric said the company hopes to
purchase and relocate the historic train station building at
Brookfield and Fairview avenues to the village.
said they are looking at the old train station building because
the company has enjoyed taking defunct structures, making them
usable and opening them again to the public.
love the communities that we work with. Brookfield is the type of
community that is very closely connected with their local
businesses,” Cubric said. “The city seems to care about the
community and bringing in businesses that would be good for the
people living there.”
Fiddleheads hopes to take the old and make it new again, Willis
said fresh construction in Brookfield is really growing.
2015 and 2016, there was more than $130 million of net new
construction growth in Brookfield and much more is expected in the
next several years, he said.