BLiNK Artisan Boutique
owner Lori Reed temporarily opened a store with handmade
items from 12 vendors in Mayfair Mall. The store will
remain open until the end of April.
WAUWATOSA — Malls aren’t known for their collection of
local stores, but BLiNK Artisan Boutique owner Lori Reed
hopes her store’s success at Mayfair Mall is part of a
store, which sells items made by individual artisans and
crafters at a location in Oconomowoc and another in
Waukesha, will occupy the space formerly rented by Coach
in Mayfair until the end of April. This is the second
time BLiNK has temporarily leased a store space at
Mayfair Mall. During the Christmas 2017 shopping season,
Reed and her vendors set up a store in the Michael Kors
space, which she was a great success.
hopes the same will be true for the new BLiNK pop-up
store that opened Saturday in Mayfair Mall.
got great response from the customers,” Reed said of
last Christmas. “They are excited to see something new
in the mall. We keep our prices very affordable.”
added customers also like supporting local businesses,
and a time when many people are turning away from big
box stores, she’s happy they can offer something unique.
“People are starting to recognize how important it is to
support small stores,” she said.
BLiNK Artisan Boutique owner Lori Reed is temporarily
renting a space in Mayfair Mall to introduce new
customers to items her vendors make.
Mayfair shop will have 12 vendors selling a variety of
handmade and upcycled items including jewelry, metal
cut-out signs, wood signs, license plate art and
Chris Jaeger, senior general manager of Mayfair, said
having locally owned stores like BLiNK in the mall is
part of a longtime approach to having the right balance
of shopping options. In fact, Jaeger said there has
always been store turnover so he doesn’t think today is
any different than years ago.
said having some local store operators is important to
Mayfair Mall management and that local and regional
“merchants are really on their game” in terms of quality
of their products and their level of customer service.
look at regional, local players as a great way to
complement what we have going on here,” Jaeger said.
addition to giving shoppers another option at Mayfair,
Jaeger said it provides an opportunity like Reed the
ability to see what the Mayfair marketplace can do for
other locally operated stores at Mayfair are Fox’s, a
clothier, and Board Game Barrister, a game store.
“These guys go out to the shows themselves,” Jaeger said
of the local retailers. “When they go out they are their
own buyers and see what trends are out there and what
the hottest and latest craze is.”
said she feels like now is a good time to be at Mayfair
with people getting spring fever and Mother’s Day and
Easter a short time away.
of the added bonuses of having the mall presence, Reed
said, is it creates buzz about BLiNK and then shoppers
visit their Oconomowoc and Waukesha stores, and also go
to area craft shows.