Hartland’s Pink Mocha Café denied liquor license

By Brandon Anderegg - Freeman Staff

Feb. 16, 2018

HARTLAND — In a 3-2 vote, the Village Board elected not to issue Pink Mocha Café a Class B liquor license on Monday night in the interest of preserving the license for an establishment that would serve more liquor and have longer hours, according to Trustee Rick Stevens.

“I want somebody that’s going to run a full-fledged bar and restaurant combination that’s open for dinner and open until one o’clock in the morning,” said Stevens. “I’m not doing this against Pink Mocha at all, it’s just that there’s so many other options for us that would bring in more business and more people.”

Pink Mocha Café Owner Heidi Nugent said she had plans to remodel the café, offer new cocktails and provide music in effort to cater to the growing millennial population.

“Not only would I expand my hours but I’m looking into space,” said Nugent. “The millennials want that and that’s where I want to take this.”

The village has three available reserve liquor licenses at a cost of $10,000, and one available Class B liquor license for $500, according to Village President Jeffrey Pfannerstill, who voted in favor of issuing the license to the café. He added that Nugent was the only applicant for the license and the village had no other prospects.

Nugent said didn’t know she had to justify the business’ reason to have the license and it’s unethical for the village to hold the license hostage.

“I’m not going to spend $10,000 on a liquor license being a small café, and wanting to have growth,” said Nugent. “I’m angered by this because they’re telling me you can’t have the $500 license, but you can purchase the $10,000 license.”