Batteries Plus Bulbs continues to see growth

Freeman Staff

Feb. 21, 2018

HARTLAND — While many retailers are feeling negative effects from online shoppers, Hartland-based Batteries Plus Bulbs reported increases in sales from 2016 to 2017.

According to the company, from 2016 to 2017, Batteries Plus Bulbs experienced a 3.7 percent increase in same-store sales and a 5.3 percent increase in system-wide sales.

Over the last three years, system-wide sales have grown 22.6 percent.

“Batteries Plus Bulbs is a franchise business that continues to experience skyrocketing demand in the industries we serve,” said Russ Reynolds, chief executive officer of Batteries Plus Bulbs, in a statement. “U.S. households have approximately 3.2 billion devices requiring batteries and 7 billion light bulb sockets requiring light bulbs. At some point, these batteries and light bulbs will need to be replaced, and many of those devices repaired. We specialize in providing solutions to people’s problems, especially in a dynamic and evolving retail environment where immediacy and convenience are in high demand.”

Started in 1988, Batteries Plus Bulbs from 2016 to 2017 had a 42 percent growth in its phone repair sales. In addition, the light bulb replacement category grew 4.8 percent.

“Furthermore, the company’s expansion of its We Fix It repair business has helped drive additional sales growth at the store level. Its nationwide network of more than 700 stores performed nearly 650 different types of phone repairs last year; and to date, We Fix It has conducted close to 2 million repairs on phones,” according to the release.

In 2017, there were 26 new Batteries Plus Bulbs store openings, 23 of which are franchise-owned and three corporate locations. Forty-eight percent of locations are owned by franchisees who operate more than one location, according to the company.

This year, Batteries Plus Bulbs expects to open 33 more franchise locations and 14 corporate locations, which will generate around 165 new jobs in local communities.