Quad/Graphics acquires marketing services provider

Freeman Staff

Feb. 22, 2018

SUSSEX — Quad/Graphics, Inc. has acquired Ivie & Associates, a marketing services provider and one of the Inc. 5000 fastest-growing privately held companies in the country.

According to the Wednesday announcement, the two businesses together will create a “powerful marketing solution” that can help with “clients’ increasing need for improved process efficiency and marketing spend effectiveness.”

“We are honored to welcome Ivie to the Quad family,” said Joel Quadracci, chairman, president & CEO of Quad/Graphics, in a statement. “This acquisition brings together two highlyrespected companies with best-in-class capabilities that are highly complementary. Ivie is a leader in customized marketing and business process outsourcing, and Quad, together with our BlueSoHo business, is a leader in content production and workflow process optimization.”

Ivie & Associates was started by Warren Ivie in 1993 as a regional marketing services provider and expanded it into a national leader serving well-known global brands.