Quad/Graphics has released Marc Jacobs’ newest mascara brand using
Quad’s PromoPage sampling carrier affixed to a major fashion
Thursday’s announcement, the publication targeted 50,000 subscribers
to receive the full-sized mascara product sample with their
home-delivered issue. Quad/Graphics reports that product sampling
accounted for $34 billion in marketing spending 2016.
In addition, 81
percent of consumers agreed that experiencing a product increases
their comfort level when purchasing and 94 percent of households
stated that sampling is a good determining factor of product
effectiveness, according to the release.
sampling, when combined with an integrated marketing strategy, is
among the most effective ways to convert a prospect into a buyer,”
said Brian Hickey, senior vice president of sales for Quad/Graphics.
“The challenge to creating an effective sampling program is managing
costs, increasing scale and ultimately driving ROI (return on
investment). Our PromoPage carrier — along with our other
PromoProducts solutions — addresses those challenges, delivering
products to highly targeted audiences along with relevant content,
which creates more powerful and memorable advertising campaigns.”