Steve and Lauren Schultz will open a second location of
Purple Door Ice Cream in the Mequon Public Market.
MEQUON — The tenant list for the Mequon Public Market
took another step forward with Friday’s announcement
that Purple Door Ice Cream is joining the venture.
Mequon Public Market – patterned after the Milwaukee
Public Market on the south edge of downtown Milwaukee –
will have approximately 10 vendors. It is part of the
Spur 16 development, the second phase of the Town Center
“Purple Door is thrilled to be a part of the Mequon
Public Market at Spur 16,” owners Lauren and Steve
Schultz said jointly in a news release. “This is Purple
Door’s first footprint expansion into the greater
love the restoration of the old Public Works building
and being involved with a new piece of Mequon history,”
they added. The first Public Market tenant, a café
operated by Anodyne Coffee Roasting Co., was announced
in late February as the first tenant for the Mequon
Pubic Market, 6300 W. Mequon Road. It will be located
next door to St. Paul Fish Co., which will open its
second restaurant in the historic “smokestack building”
that is part of the planned 13.4-acre Spur 16.
Paul Fish Co. and Anodyne both are in the Milwaukee
Public Market. Purple Door has a shop at 205 S. Second
St. in Milwaukee’s Walker’s Point neighborhood.
Cindy Shaffer, the developer of Spur 16, said residents
have specifically asked for Purple Door Ice Cream. She
said many told her they travel to their current store
and find a line that runs out the door.
Purple Door started as a wholesale company in 2011,
selling its product to local grocers and restaurants.
Since then, it opened the storefront and expanded its
distribution footprint. Purple Door makes more than 180
flavors. Its Milk for Milwaukee program, which provides
fresh milk to area shelters, recently surpassed 10,000
gallons of donated milk.
Plans for Spur 16 are coming into sharper focus. Shaffer
said recently that she expects the project to begin
moving quickly after she receives city approval of the
storm water management plan. In addition to the recent
announcement of tenants, Shaffer has scheduled an
invitation-only “sneak peek” open house Thursday
16 is being developed along Mequon Road just west of the
railroad tracks and the Ozaukee Interurban Trail. Much
of the site was previously used by Mequon’s Public Works
operations. The city purchased a property along Mequon
Road to complete the parcel.
Common Council selected Shaffer, a co-developer of the
Mequon Town Center’s first phase, from several
applicants to develop the site. The city sold the
property to her for $1 plus the $60,000 broker’s fee.
When fully built out, the site is expected to generate
$387,000 in property taxes annually.
16 is the latest step in the development of the
Center. Other projects that are recently finished or
nearing completion are The Reserve, an 81-unit apartment
development at 6835 W. Mequon Road and the 33-unit Dermond Property Investments project at 11130 N.
multi-faceted Foxtown development on the south side of
Mequon Road will include a renovated brewery, other
restaurants, apartments and free-standing homes. The
initial phases of that project also are close to
<<EARLIER: Anodyne Coffee to join Spur 16