Marc Whitney works in his
office while Chad Ritterbusch consults with Miller Hogan
at TRG Marketing in Brookfield. The new office space was
designed to be conducive to collaborative work.
BROOKFIELD — When TRG Marketing President Chad
Ritterbusch set about creating a new location for his
business, he wanted the space to reflect the way the
employees worked with clients and each other.
“For us, it was about trying to align our office space
with the way we work with one another as a staff and
also with how we serve our clients,” he said. “We wanted
a space that was more creative, more collaborative and
that had more open space, more collaborative space.”
Marketing only moved to the next building on Executive
Drive in Brookfield, but the move was transformative.
muralist was hired to paint the walls with slogans and a
skyline of Milwaukee by Julie Kennedy, graphic designer
with TRG. Vibrant open spaces were created to encourage
collaborative work in the 4,800-square-foot office.
Also, Ritterbusch wanted it to be an office environment
that would be welcoming for clients and that clients
could use for their own purposes. Some nonprofits have
used the space as well, including USO Wisconsin and
Girls on the Run.
like that our multi-space area is so flexible that we
can have seminars on marketing topics, but also move
around the furniture in the space, so it’s OK for five
to 20 people,” Ritterbusch said. He also really likes
the coffee bar that was created, which is a space for
people to gather to discuss ideas and have lunch.
Business is moving in a manner that is more focused on
collaborative work, Ritterbusch said, adding that is
often driven by millennials.
From left to right, Aileen Smith, Therese Suslick, Jacob
Werre, Chad Ritterbusch, Mike Shefky and Marc Whitney
gather in the coffee bar area of TRG Marketing’s new
office in Brookfield.
“They want a collaborative office environment, they want
to work with other people in an invested way that is a
little different than past generations,” he said.
TRG Marketing offices are also a reflection of how its
staff works with clients.
“TRG is a firm built on collaboration with our clients.
We are invested in them, just as they are invested with
us,” he said.
Ritterbusch wants them to come to the office for a
visit. A firm like TRG, Ritterbusch said, often has to
work extra hard to show people what the company does so
they understand the approach. The inspirational quotes
on its walls highlighting TRG’s marketing process and
the skyline of Milwaukee help to illustrate how TRG does
business and the values it holds.
TRG Marketing recently moved down the road to 155 S.
Executive Drive, Suite 100 in Brookfield.
“This is part of a broader transformation of our
business from Ritterbusch Group 14 years ago to the name
TRG Marketing. After 14 years, we have developed an
incredible staff of 10 people and they are 10 people who
have been with us from the start,” Ritterbusch said,
adding that during those years one person retired but no
one has left the company. “We have developed a very
strong experienced team of top-notch professionals.”
Ritterbusch said he no longer felt it was fair for the
firm to bear only his name so he changed it to TRG
also made the decision to stay on Executive Drive in
Brookfield, now located at 155 S. Executive Drive, Suite
feel bullish on Waukesha County and Brookfield, and in
particular this area of Brookfield,” Ritterbusch said.
“We made a decision to not go to Third Ward or downtown,
because this is where we all live and work and we are
optimistic about the business clients in Waukesha