Muskies hang on a display
of a taxidermist vendor at the Muskie Expo on Feb. 12,
2016, at Washington County Fair Park in the town of
About two years after Doug Reuter moved the Muskie Expo
from State Fair Park in West Allis to Washington County
Fair Park, he is handing over the reins to a new owner.
Mike Veserat is taking over the show, which has been
attracting anglers for more than 25 years. The
Washington County Fair Park most recently hosted the
Expo from Feb. 9-11.
When asked why he was taking over Veserat said, “Why?
Cause it’s fun.” He said the expo includes a great group
of people from a great sport.
event provides gear for fishing through vendors as well
as speakers from the industry.
Last year, the Expo had a separate event focusing on
walleye, bass, panfish, crappie, perch, trout and other
fish found in the Great Lakes.
“After putting it together last year, we sat back and
looked at it,” Reuter said to the Daily News in 2017.
“We found out 40 percent of muskie fishermen that use a
guide have never been to a muskie show.
“We’re probably missing 40 percent of muskie fishermen
and that a multi-species show would attract more
66, Reuter will move into retirement, made possible by
the sale of the expo.
Veserat said the sale came after, “a mutual friend made
the introduction and Doug and I hit it off right away.”
exchange is similar to a business changing hands, except
Veserat has several groups to introduce himself to as he
takes over. This includes vendors, speakers and the
people who walk through the gates on event days.
Some changes other than ownership may come to the expo
after Veserat becomes acquainted with the various
“Some things can be changed overnight and some things are
going to take a few years,” Veserat said. There are
aspects about the expo that will remain the same, he
new owner said the location will remain the same, “for
the moment.” He said the grounds are good and clean and
that the event is a feather in the cap of the venue.