‘Brew. Drink. Repeat.’
Sweet Mullets becomes Brewfinity

By Alex Nemec

July 12, 2018

 Beer taps at the recently renamed Brewfinity.
Alex Nemec/Enterprise Staff

OCONOMOWOC — After purchasing Sweet Mullets in 2016, Chad Ostram has decided to rename it Brewfinity, completing the change from the former business.

Ostram took over operations in January 2016, with everything being finalized at the end of May 2016.

In 2017, Eric Zunke, a friend of Ostram’s for 20 years, joined the team. Both of them brew together at Brewfinity.

“We’re home brewers and we started a club in the early 2000s and have each been brewing for five years before that at least,” Zunke said.

Ostram said the business has turned around in the first couple years of operation.

“When I bought it, the brewmaster had left already and the place was hobbling along to keep it available for sale,” Ostram said.

Ostram said the name came up simply from a brainstorming session.

“It’s not like we really brought it to the table or anything, it’s just one of those things where we’re throwing ideas around,” Ostram said. “Someone mentioned Brewfanity, and then someone said Brewfinity, so it just stuck from there.”

Zunke said it mostly comes from the tagline of the business.

“Brew. Drink. Repeat.,” Zunke said.

Ostram said switching from a home-brew to a bigger production doesn’t have much difference.

“Every piece of equipment has its nuances and figuring out what that is,” Ostram said.

Zunke said: “Recipes scale up pretty easily, plus maybe since it’s a larger batch it’s easier to have a mistake.”

Brewfinity is working with local organizations as well, such as the Oconomowoc Rotary Club for the fireworks on the Fourth of July.

Zunke said Brewfinity is a nice place for people to hang out for a drink.

“It’s usually quiet and it’s not rowdy,” Zunke said. “People can talk, there’s a lot of people who know each other. In that regard a cool place to hang out and see where the beer is made. It’s the only brewery in Oconomowoc.”