Dukes offers service with a smile at Benetís BBQ.
to The Freeman
WAUKESHA ó Like any good businessman, when Andrae Dukes
wanted to begin marketing his homemade barbecue sauce to
the world, he knew he had to beat the competition.
Frustrated with the ways his competition was letting
customers sample their barbecue sauce on corn chips, he
set out to give his clients a more authentic experience.
According to Dukes, corn chips distort the true flavor
of the sauce.
took a different approach and began showcasing his
product to potential customers by letting them sample it
on smoked pork shoulder.
Dukesí popularity increased among the workplaces he
frequented with his samples and things took off from
the past five years, Dukes has been running a BBQ stand
called Benetís BBQ out of Beautiful Saviorís Lutheran
Church, 1205 SE Avenue in Waukesha.
Benetís BBQ stand has a rotating selection of different
kinds of smoked meat, including ribs, pulled pork and
brisket sandwiches, all offered up with a side of
Dukesís signature tangy, smoky BBQ sauce.
Dukes has experimented with the menu in the past but has
decided he wonít be changing much because of how well
the current selections are appreciated among patrons.
small set-up though it might be, the quality of Dukesí
menu draws in people from all over the area, including
many regular customers.
appreciate [my regulars] more than anything in the
world,Ē said Dukes."
ribs prepared by Andrae Dukes at Benetís BBQ.
to The Freeman
work has even managed to impress customers hailing from
what might be the barbecue capital of the United States
Gregory, a regular customer at the stand, swears by the
food at Benetís BBQ.
boss is from Texas,Ē Gregory said, ď[He] says itís the
closest thing to a Texas BBQ you can get up here.Ē
Dukes remains humble about the unexpected success of his
business, crediting the opportunity to have such a
profitable operation to God and to his wife, Traci.
Dukes believes social media has also played a
significant role. After creating a website for Benetís
BBQ, Dukes turned to Facebook to notify customers of the
rotating menu and hours of his stand.
Facebook has caused an explosion in business and has
been key for Benetís increased popularity, Dukes said.
Dukes offers catering services as well, asking
interested customers to give him a call on his cellphone
at 414795-6169. For brisket or pulled pork by the pound,
Dukes requires three daysí notice because of his careful
process for meat preparation.
more information about Benetís BBQ, including the daily
menu and hours, visit