and Jeff Besgrove recently opened a Maaco location on
West Avenue in Waukesha.
Karen Stokes/Special to The
WAUKESHA — A new Maaco collision repair and auto
painting franchise is open in Waukesha. Maaco’s newest
location at 1921 S. West Ave is the only one in the
Maaco is the world’s largest provider of auto paint and
collision services. Its benefits include a nationwide
warranty. The company has more than 40 years of industry
experience with corporate headquarters in Charlotte,
Married couple and owners, Sally and Jeff Besgrove,
started this venture after Sally, who worked 20 years in
the corporate world, ended her career there and was
seeking a change.
hardest thing is to remove the blinders,” Sally said.
“Just recognizing that everything is possible is really
difficult when you spent your entire adult life doing
the same thing.”
Sally did research, worked with a franchise consultant
and explored different opportunities.
“When I started getting close with decisions, my husband
Jeff, who was a home inspector for 12 years, told me he
could help. I asked him if he wanted to do this
together, he said let’s do it, so he folded up his home
inspection business and it was now both of us,” said
presented with the idea of Maaco, Sally loved it. She
and Jeff knew it was the perfect fit and officially
opened for business on May 21.
a huge fan of the franchise model,” Sally said. “You
have a huge support staff and you step into an
environment that is already an existing, proven entity,
so we just decided to power forward with it.”
Besgroves chose Sherwin-Williams as their paint company,
which Sally describes as very supportive with great
Their team of painting and body specialists has more
than 30 years’ experience.
hired some fantastic people who have a lot of experience
and they are extremely good at what they do,” said
“It’s fun so far, every day you come in and you learn
something new and hopefully walk away with happy clients
and so far we have,” said Jeff. “It’s one step at a time
on this long road.”
do have a lot of fun here and hope people will feel
welcome and comfortable,” Sally said.
have specials quite a lot. Come in and see what specials