Colectivo Coffee celebrates silver anniversary
Short film to be released on company’s art collaboration

By Katherine Michalets

Sept. 13, 2018

Later this year, a short film will be released highlighting Colectivo’s longtime collaboration with husband-and-wife duo Joe and Janice Niedzialkowski and graphic designer Kevin Callahan, who are responsible for nearly all of the cafes’ artwork.
Submitted photo

MILWAUKEE — Colectivo Coffee Roasters, a staple of many area coffee shops and home kitchens, is celebrating its 25th anniversary.

As part of its anniversary celebration, 25 customers who purchase a pound of Colectivo’s Limited Edition 25th Anniversary Blend will find a silver ticket inside that can be redeemed for a one-year monthly coffee subscription. The company also is planning a free cup of coffee day at all cafes.

The company was started in the basement of a Walker’s Point neighborhood warehouse in Milwaukee by Paul Miller and brothers Lincoln and Ward Fowler in 1993.

Originally named Alterra, Colectivo now employs more than 600 people, from Troubadour Bakery, where it makes its baked goods, to its Riverwest roastery, as well as across its 18 cafes in Milwaukee, Madison and Chicago.

“We are constantly amazed that what started as a small idea to simply do something really well has evolved into the organization it is today,” said coowner Lincoln Fowler in a statement.

During its 25 years of operation, Colectivo has celebrated creativity and community. This month, when the company recognizes its unofficial birthday, customers are invited to learn more about Colectivo’s commitment to the community and a small sampling of the company’s partnerships over the last 25 years with organizations like the Urban Ecology Center, Pabst Theater Group, Florentine Opera Company, Hunger Task Force, and local cycling groups.

In addition, later this year a short film will be released highlighting the company’s longtime collaboration with husband-andwife duo Joe and Janice Niedzialkowski and graphic designer Kevin Callahan, who are responsible for nearly all of the cafes’ artwork, interior/exterior design, and fabrication ranging from gargoyles to lighting to custom-made furniture.

In October, Colectivo will focus on its coffee sourcing relationships and looks forward to hosting producers from Brazil and Colombia, with public receptions highlighting the coffees and those behind them.