Good Harvest Market
employee Abbey Blackley checks a customer out at the
Kenny Yoo/Special to The
WAUKESHA — As the push to attract and retain workers
increases in the face of a mounting labor shortage and
the approaching holiday shopping season, national
retailers are pulling out all the stops — offering
incentives like gift cards and higher entry-level wages
to would-be employees.
help it fill an expected 120,000 seasonal jobs
nationwide, Target will be starting all new hires at $12
per hour and give them store discounts. On a grander
scale, JCPenney will give its part-time hourly workers
one week of paid time off a year, a story this week in
the Wall Street Journal states.
the big chains aren’t the only businesses working hard
to attract and keep good workers.
Waukesha-based organic grocer Good Harvest Market
announced this week it is increasing its wage for hourly
workers to $10 an hour. The increase puts the store’s
wage at about 38 percent above the state’s minimum wage
of $7.25 per hour. That wage, which is the same as the
federal minimum wage, has not increased since 2009 when
the federal minimum wage was last increased.
Good Harvest’s decision to increase hourly wages was
partly done to attract quality candidates, a press
release states, but also to reward current team members.
Full-time employees at the store already receive group
health care, as well as paid holidays and paid time off,
the release states. The store, which employs about 90
full and part-time workers, also offers a simple
retirement plan and a store discount to all employees.
“Good Harvest Market has an opportunity to show our
appreciation for the contributions of our employees, and
recognize these team members who embrace their
responsibilities every day to deliver exceptional
service,” owner Joe Nolan said in the release. “We are
committed to investing in our employees, because we
believe that they are the foundation of our company.”
Good Harvest isn’t alone in its efforts to attract and
Although she was short on details, Diane Assimakopoulos,
who co-owns Panos Fresh Market, said the store has also
been increasing wages to attract and retain workers. The
store, which is located at 426 W. Sunset Drive and
employs about 15 people including the owners, currently
starts workers at above the minimum wage, she said.
Faye’s fashion boutique, founder and co-owner Faye
Wetzel said attracting and retaining good workers is a
year-round goal for the locally- owned retailer with
stores in Brookfield and Mequon.
know how difficult it is to get good people, so we
strive to be extremely competitive all year long, and
pay according to experience,” Wetzel said. “I have
people who have been with me for 19 years.”
addition to paying people well, Wetzel offers
hardworking employees other perks, like clothing
allowances or bonuses every now and then.
store also does a lot of sales spiffs, which are
immediate bonuses paid to workers for meeting or
exceeding certain sales goals. All new hires start above
the minimum wage.
Wetzel, who has been in business for 27 years, employs 2
mostly full-time workers between her two stores, and
provides benefits to all full-time workers.
“Everybody needs help, and you just don’t want help, you
want good help,” she noted. “You want people who are
going to further your business. I have always been a
believer that you have to pay for that.”