The next phase of development at The Corridor will
include an expansion of retail space next to Dick’s
BROOKFIELD — Dick’s Sporting Goods, a lone retailer in
Brookfield’s mixed-use Corridor development, could soon
have company, based on plans city officials are
Perched on the site of former radio towers and the
still-standing Ruby Farms near Bluemound and Calhoun
roads and Interstate 94, The Corridor has been pitched
as a mixed-use development since plans were first
until recently, few details of the retail part of the
equation have come to light beyond the Dick’s Sporting
Goods, 345 Discovery Drive, which is visible from
Although it is not set in stone, a fresh set of
renderings has revealed Five Below, Old Navy and Party
City could be a part of the Corridor’s next stage of
mid-September, representatives of Irgens, the real
estate development company behind The Corridor,
indicated plans are in motion for three additional
retailers adjacent to the existing Dick’s parcel.
have been working on the retail portion — the north
portion — of the project since many years ago,” Karin
Censky, development director with Irgens, said at a
recent city Plan Commission meeting.
Mirroring what is taking place across much of the U.S.,
Censky said the rapidly changing retail environment did
extend the timeline needed for additional retailers to
land at The Corridor.
Holiday Inn Express & Suites is under construction at
Censky said a confluence of factors — including, but not
limited to — online shopping trends posed unforeseen
circumstances, even in the relatively compressed
timeframe that has lapsed since Dick’s was approved to
operate in The Corridor in 2015.
think most people would be able to accept and understand
that it’s been a fairly challenging retail environment
since that time,” Censky said of the past three years.
what I am pleased to report is that in the face of this
challenging and changing retail market is that we now
have three prospective tenants at the table that we’re
actively negotiating with,” Censky added.
Based on plans Irgens and its contracted architects,
Kahler Slater, submitted to the city, the new
three-tenant retail building would encompass 33,600
square feet and would be placed onto the south wall of
the existing Dick’s building.
A Fairfield Inn and Suites is under
construction at The Corridor.
According to the preliminary details, which will go
before the Common Council in October for final approval,
the building design would work in tandem with the Dick’s
building and have many of the same architectural
While the retail portion of The Corridor has been
sluggish since ground was first broken, other aspects of
the site have come to fruition the past several years.
Portillo’s, with its Bluemound Road visibility, made its
official entry into Wisconsin with its Brookfield store
before opening other eateries in the Milwaukee area. At
the recent Plan Commission meeting, Censky confirmed
construction is underway for other previously announced
non-retail components, including two hotels — Fairfield
Inn and Suites and Holiday Inn Express — and the
Lifetime Fitness facility.
in the mix is the Pro-Health Care clinic, which opened
“We’ve had a lot of positive momentum with this
project,” Censky said, indicating more details would be
coming down the pike.