MEQUON — Bear Arms, billed by
its owners as Ozaukee County’s first indoor boutique shooting range,
opened for business Wednesday.
Bear Arms, 9653 N. Granville Road, offers gun enthusiasts a place to
hone their shooting skills and socialize, as well as shop in a
unique boutique of shooting accessories, clothing, and skin care
products for men and women. Bear Arms is open to the public, offers
memberships and provides special discounts for local law enforcement
agencies, military personnel and veterans, according to a news
A grand-opening event is planned for sometime next month; details
will be announced soon, owners Cheryle and Mark Rebholz said in the
Bear Arms has a state-of-the-art Virtual Simulator. This
professional simulation system, used by military special operations
and law enforcement personnel for training, will offer Bear Arms
patrons a broad array of self-defense scenarios and gaming
simulations for individual practice sessions, as well as group
training and social events, the news release added.
“We will offer our members a unique blend of hands-on gun training
for all skill levels, combined with social and recreational
activities that promote camaraderie and a fun atmosphere for
learning and shooting. In addition, members will enjoy our boutique
stocked with unique clothing, accessories for shooting and skin care
products for outdoor enthusiasts,” Cheryle Rebholz said. “My goal is
to create the premiere shooting and personal self-defense facility
She said the inspiration for Bear Arms came after she obtained her
concealed-carry license and was frustrated that there was no range
nearby for her to maintain firearm proficiency. As an aesthetician
in Mequon for 20 years, incorporating beauty products into her
passion for firearm safety was a natural, albeit unique, marriage of
Some of the classes that will be offered include gun safety,
concealed-carry license training, hunter safety, personal protection
and conflict avoidance.
A comfortable guest lounge with large LED flatscreen television is
adjacent to the main lobby and boutique.
Bear Arms will be supervised by employees who have earned the
National Rifle Association safety officer certification, and there
is an experienced gunsmith on staff to assist individuals with
personal firearm maintenance. Customers must provide identification
before using the range.
Located in the former Bulk Petroleum Corp. building on Mequon’s far
southwest side, Bear Arms showcases the latest state-of the-art
design by Utah-based Action Target. The range environment is secure,
well-lit, and ventilated to meet regulations. There will be eight
lanes available for shooting, including two lanes that will
accommodate long guns. Gun rentals are available.
Bear Arms’ website is
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