Lakeland Chevrolet sold to Badger Truck Center

Freeman Staff

Nov. 7, 2018

MILWAUKEE — Badger Truck Center announced Tuesday it has acquired substantially all of the assets of Lakeland Chevrolet of Lake Mills.

According to the announcement, the sale will help Badger Truck Center serve its customers by adding the Chevrolet Commercial Truck franchise, set to begin production late this year.

The acquisition includes the responsibility of the sales, service and parts departments under the business units of Badger Truck Center.

Recently, Badger Truck Center has been awarded the Wisconsin Deloitte 75 award for the 14th consecutive year and has achieved Top Ford Truck Dealer in the Chicago Region Market for Overall Truck Sales, Heavy Duty Commercial Truck Sales, and Medium Duty Commercial Truck Sales.

“By also gaining the Chevrolet Commercial Truck product line, we are able to offer a complete suite of product offerings to our customers nationwide. Chevrolet and Buick’s product line is complementary to our existing Ford, Chrysler, Dodge, Jeep, RAM and Isuzu franchises across southeastern Wisconsin. The acquisition adds to our capacity and geographic footprint in our market area and at a national level,” said Paul Schlangenhauf, president and dealer principal, in a statement.

Badger Truck Center, established in 1965, is a second-generation, family-owned commercial truck dealership with locations throughout southeastern Wisconsin.

“Our family of companies has made impressive gains after purchasing the RAM franchise, New Glarus Motors, in 2015. The addition of the Chevrolet and Buick brands will prove our commitment to serving our customers in the retail, commercial, parts and service markets.

Continuing to grow the Badger Truck Center brand provides our customers with unparalleled service,” said Matt Dierksmeier, vice president, in a statement.