MILWAUKEE — Badger Truck Center
announced Tuesday it has acquired substantially all of the assets of
Lakeland Chevrolet of Lake Mills.
According to the announcement, the sale will help Badger Truck
Center serve its customers by adding the Chevrolet Commercial Truck
franchise, set to begin production late this year.
The acquisition includes the responsibility of the sales, service
and parts departments under the business units of Badger Truck
Recently, Badger Truck Center has been awarded the Wisconsin
Deloitte 75 award for the 14th consecutive year and has achieved Top
Ford Truck Dealer in the Chicago Region Market for Overall Truck
Sales, Heavy Duty Commercial Truck Sales, and Medium Duty Commercial
“By also gaining the Chevrolet Commercial Truck product line, we are
able to offer a complete suite of product offerings to our customers
nationwide. Chevrolet and Buick’s product line is complementary to
our existing Ford, Chrysler, Dodge, Jeep, RAM and Isuzu franchises
across southeastern Wisconsin. The acquisition adds to our capacity
and geographic footprint in our market area and at a national
level,” said Paul Schlangenhauf, president and dealer principal, in
Badger Truck Center, established in 1965, is a second-generation,
family-owned commercial truck dealership with locations throughout
“Our family of companies has made impressive gains after purchasing
the RAM franchise, New Glarus Motors, in 2015. The addition of the
Chevrolet and Buick brands will prove our commitment to serving our
customers in the retail, commercial, parts and service markets.
Continuing to grow the Badger Truck Center brand provides our
customers with unparalleled service,” said Matt Dierksmeier, vice
president, in a statement.