Baked Touch of France plans opening in February,
offering croissants and other baked goods. Owner
Jennifer Betances is currently selling her goods at the
Oconomowoc Winter Farmers Market.
Alex Nemec/Enterprise Staff
OCONOMOWOC — Chef Jennifer Betances is looking to open
Fresh Baked Touch of France, a new business at 114 E.
Wisconsin Ave. that focuses around light French pastries
Betances said she thinks Oconomowoc doesn’t have a place
like hers and to prepare for her business opening,
Betances has been at the farmers market since July.
figured there might be a niche for it so I started
selling at the farmers market and now we sell out every
weekend,” Betances said.
Betances said she is going to continue selling her
products at the winter farmers market at Oconomowoc High
said everything is handmade and doesn’t want her
products to look industrial.
actually roll the dough out myself,” Betances said. “I
like it ’cause it gives it an artisan touch. The unique
pastries, they won’t all look the same.”
Betances said she currently makes 700 to 1000 pastries a
month and would need a couple more pairs of hands to
double or triple that number once she opens.
said she doesn’t want to count her eggs before they
hatch, but if everything goes well, Fresh Baked Touch of
France could open in February.
Betances said it was her dream to open Fresh Baked Touch
of France and she got her push from a friend who gave
her some advice.
told me ‘To be a chef, if you want to be successful in
what you love to do, you have to specialize in what you
do,’” Betances said.
the heels of that advice, Betances said, she went to
Europe to study and was lucky enough to be at a point in
her life where she could do so.
went to pastry school, I went to school in Spain to
learn how to make tapas and Spanish foods,” Betances
said. “I really fell in love with pastries.”
Betances said she hopes people will learn about her
business little by little, but is still hoping it stays
not looking to be Starbucks,” she said. “I want Fresh
Baked Touch of France to be small, hometown and good
quality. I want to keep it sweet and have a home feeling