Allied Resource Recovery
is celebrating 80 years of providing service to
residential customers, businesses and contractors.
WAUKESHA — Allied Resource Recovery, Inc. (ARR),
Wisconsin’s largest independently and family owned,
full-service recycling company, has marked a major
milestone, 80 years in business.
It was in 1938 when Donald Rehberg Sr. started West
Allis Salvage Co. He operated the company through the
1970s. In the early 80s his son Phil Rehberg along with
his wife Virginia took over the company. Phil, Virginia
and Don Sr. continued a steady growth plan that included
entering municipal recycling and expansion of collecting
In 1990, Shapiro Paper and Metal was purchased. In 1992,
several municipal recycling contracts were won and a
major expansion and facelift took place at the West
Allis location, which included closing the Shapiro
Business growth continued to snowball and in 1998 The
Waukesha Recycling Co. was born. In 2007, the Rehbergs
became a managing partner with National Salvage and A to
Z Recycling, located in the Fox Valley, was added in
2010 and operated by Don Rehberg II.
The recycling facilities located in West Allis,
Waukesha, and Neenah Wisconsin are now flying under
Allied Resource Recovery, Inc. with the third generation
of the Rehberg family, Erin Rehberg-Brouwers joining the
ARR sales and marketing team.
ARR provides service to residential customers and
contractors through its door trade operation at all 4
locations. Dropping off your aluminum cans and scrap
metal is made simple and fast.
They also provide service to businesses looking to turn
their recyclable material into a revenue stream. As a
full service environmental asset management company, ARR
offers multiple options tailored to each individual
business. An additional offering is Product Destruction
Services, to cost-effectively eliminate unwanted and
unsellable inventory while ensuring that it will never
be used by others.
Recently ARR has made updates to their Waukesha and West
Allis locations and their website.
“West Allis and Waukesha have received a fresh new look,
which includes paint and signage to help mark ARRs 80th
Anniversary and to embrace the branding of Allied
Resource Recovery Inc.,” said Brouwers. “A new website
has also been created with helpful information for all
of ARR’s locations.”
“We see ARR continuing to be stewards in sustainability
and growing its presence in the region and maintaining
high quality relationships with our customers. As one of
the leading recycling companies in Wisconsin, we are
dedicated to continuing on the path of green
initiatives,” said Brouwers.