Allied Resource Recovery celebrates 80 years of business

By Karen Stokes - Special to The Freeman

Nov. 14, 2018

Allied Resource Recovery is celebrating 80 years of providing service to residential customers, businesses and contractors.
Submitted photo

WAUKESHA — Allied Resource Recovery, Inc. (ARR), Wisconsin’s largest independently and family owned, full-service recycling company, has marked a major milestone, 80 years in business.

It was in 1938 when Donald Rehberg Sr. started West Allis Salvage Co. He operated the company through the 1970s. In the early 80s his son Phil Rehberg along with his wife Virginia took over the company. Phil, Virginia and Don Sr. continued a steady growth plan that included entering municipal recycling and expansion of collecting printers’ waste.

In 1990, Shapiro Paper and Metal was purchased. In 1992, several municipal recycling contracts were won and a major expansion and facelift took place at the West Allis location, which included closing the Shapiro facility.

Business growth continued to snowball and in 1998 The Waukesha Recycling Co. was born. In 2007, the Rehbergs became a managing partner with National Salvage and A to Z Recycling, located in the Fox Valley, was added in 2010 and operated by Don Rehberg II.

The recycling facilities located in West Allis, Waukesha, and Neenah Wisconsin are now flying under Allied Resource Recovery, Inc. with the third generation of the Rehberg family, Erin Rehberg-Brouwers joining the ARR sales and marketing team.

ARR provides service to residential customers and contractors through its door trade operation at all 4 locations. Dropping off your aluminum cans and scrap metal is made simple and fast.

They also provide service to businesses looking to turn their recyclable material into a revenue stream. As a full service environmental asset management company, ARR offers multiple options tailored to each individual business. An additional offering is Product Destruction Services, to cost-effectively eliminate unwanted and unsellable inventory while ensuring that it will never be used by others.

Recently ARR has made updates to their Waukesha and West Allis locations and their website.

“West Allis and Waukesha have received a fresh new look, which includes paint and signage to help mark ARRs 80th Anniversary and to embrace the branding of Allied Resource Recovery Inc.,” said Brouwers. “A new website has also been created with helpful information for all of ARR’s locations.”

“We see ARR continuing to be stewards in sustainability and growing its presence in the region and maintaining high quality relationships with our customers. As one of the leading recycling companies in Wisconsin, we are dedicated to continuing on the path of green initiatives,” said Brouwers.