MADISON, Wis. — The
Progressive is looking for donations as the magazine founded by
Wisconsin U.S. Sen. Robert "Fighting Bob" La Follette nears its
Editor Bill Lueders says he wants to raise $110,000 to "get our head
above water." Lueders donated $10,000 of his own money to kick off
fundraising, and hopes to prompt 10 other people around the country
to do the same, The Capital Times reported Sunday.
"That will go a long way toward erasing our debt and putting us on
firmer financial footing so we're not just getting by, we're able to
take a breath," said Lueders, who was promoted from The
Progressive's managing editor to editor in October.
Donations to The Progressive can be made online. Lueders said he
also would love to have an endowment for the Madison-based magazine,
which turns 110 in January, but acknowledges that is "quite the
dream from where we are."
La Follette, a political reformer, founded the magazine in 1909,
while serving as a U.S. senator. The Progressive is a nonprofit
publishing a bimonthly magazine and online news. It also runs The
Progressive Media Project and the Public School Shakedown project .
"We are, not for the first time and perhaps not the last, in
critical need of a cash infusion. The magazine is tens of thousands
of dollars in debt; our income is not keeping up with our outgo.
It's serious," an editor's note in a recent issue of The Progressive
A veteran journalist, Lueders said his $10,000 donation is about
half of his total savings and checking. But Lueders said the
magazine's journalism is vital, and he pointed to a number of
full-length original reporting pieces included in The Progressive.
"We're not just surfing the web and spewing opinions. We're doing
reporting on things that are happening, and we're trying to shine a
light on the good work that people of conscience are doing all
around the country," Lueders said.