Food Truck Tour promises to be bigger and better in ’19
Thiensville group plans upgrades

By Gary Achterberg

Dec. 13, 2018

THIENSVILLE — After a very popular inaugural year, the Food Truck Tour will return to Thiensville’s Village Park next summer with changes that organizers hope will take it to another level.

This year, a collection of 10 to 12 food trucks made their way to the park on five separate Thursday evenings over a six-week period in late summer. An estimated 1,500 to 2,000 people attended each week.

Rob Kos, executive director of the Thiensville Business Association, which organized the Food Truck Tour, told members of the Thiensville Village Board Monday several changes are planned that the TBA believes will increase attendance, revenue and the experience for visitors.

Here are the changes:

■ The event will take place one Thursday a month from May through September. Partly due to being organized late, this year’s event occurred on consecutive weeks with a one-week hiatus to avoid competing with the nearby Shully’s River Sounds.

The 2019 dates will be May 23, June 20, July 18, Aug. 15 and Sept. 12.

■ Restaurants and other Thiensville businesses will be invited to participate and will be marketed separately. While plans are still being finalized, Kos said he envisions a row of just Thiensville businesses in the park.

“Our goal here is to not only bring people into Thiensville, but boost village business,” he said.

■ There will be live music, replacing a DJ who entertained diners this past summer. The park’s new, permanent stage – being built as part of Village Park Reimagined! – should be ready for use by late June.

■ The number of food trucks expected to attend each event should increase to about 16 to 20. Kos said the additional trucks and plans to arrange how they are positioned in the park should help alleviate the long waits to order and get food that some people experienced this year.

■ A “family activity area” will be expanded. Other activities are being explored, such as providing boat rides on the adjacent Milwaukee River.

“We want to do more to create a destination and expose visitors to what a gem we have here in the village,” Kos said.