Former owner George Prescott looks out the window in the
bar area Wednesday afternoon at Timmer's Resort in the
town of West Bend. Prescott and his wife, Judi, sold the
resort to Scott Lurie. The Prescotts were the first
members outside the Timmer family to own the resort.
John Ehlke/Daily News
WEST BEND — The history book for Timmer’s Resort just
added a chapter to its 154-year-old tale. The previous
owners, George and Judi Prescott, finalized the sale of
Timmer’s and restaurant to Scott Lurie.
The Prescotts were the first non-family members to own
the property, after German immigrants Mathias and
Margaret Timmer founded it and passed it down.
When he bought it, George Prescott said he negotiated a
good deal and thought it was worth a lot of money.
“I loved the place and thought I could make something
happen,” he said. “It might not have met individual
investment criteria but it did make a civic case for
preserving one of the more beautiful spots around the
And that began his 12-year legacy, linking him with the
Timmer family before him back to 1864.
But now he and his wife are in their 70s and would like
to retire to spend more time with their 12
grandchildren, he said.
The restaurant is profitable, and with the strength of
the market, coupled with low interest rates, Prescott
said he knew it was time to sell. There were several
offers, but he chose Scott Lurie to carry the spirit of
Timmer’s into 2019 and beyond.
“I think Scott and his team are going to do a great job
and will really commit to the next 10 years of Timmer’s,”
In his ownership, Prescott said he put in a lot of what
he calls “sweat equity” and concern for offering
customers the unique experience they came for.
Prescott invested in renovations to improve but preserve the restaurant
and cottages, which he said was a top priority. All but
one cottage has been updated, he said, and Lurie plans
to update that to finish the project.
A fireplace, original to
the building of 154-years-old, is seen in the dining
area Wednesday afternoon at Timmer's Resort in the town
of West Bend. George and Judi Prescott sold the resort
to Scott Lurie. The Prescotts were the first member
outside the Timmer family to own the resort.
John Ehlke/Daily News
They discussed the future and how to ensure the same
experience for the customers, as Lurie said he, too,
wants it to remain the same special place that it is.
Lurie said he will keep all the current staff while he
works to improve the success that Timmer’s already has,
which Prescott said he believes will take the restaurant
and resort to the next level.
“Many, many people stop me on the street or at the
restaurant and express the gratitude they feel,”
In part, this is from the strategic balance between
preserving the history and making essential
modernizations; keeping the ambiance consistent
throughout time and different owners, Prescott said.
“I’m terribly optimistic it can continue to do very well
for another 10 or 20 years,” Prescott said. “Who knows
what kind of market there will be, but the history will
The importance of history and tradition can be seen in
the customers, who have returned with their posterity to
partake in the continued story. Sometimes there are
three or even four generations enjoying time together,
Prescott said. Kids play in the grass while parents,
grandparents and occasionally great-grandparents gather
outside on the patio.
“It’s a special, unique time for families and it will
still be going forward,” he said.