JACKSON — Coffeeville Co. will
open a second location in early January with a limited menu but the
same community atmosphere.
Beth Frieseke, a sales and marketing employee for Coffeeville, said
she was happy when Sunburst Winter Sports Park contacted the coffee
shop with interest in expanding to their Kewaskum location.
A Sunburst manager frequented Coffeeville and wanted to change the
ski hill’s previous space, which Frieseke said had more of a
cafeteria- style feel than a cozy lodge. The goal is to make it more
inclusive, welcoming and comfortable for parents. Its prime location
offers potential for a gathering space, and as a local company,
Frieseke said employees can best serve customers. She described the
insight and interactions that Coffeeville can provide through their
experience serving patrons.
“We hope this will be a good experience for the skiers, Sunburst and
us,” Frieseke said. “Coffeeville in Jackson is a bigger space, but
this will give them a taste of what we’re about.”
Community is an emphasis — food and drinks made by community members
for other members of the community.
While it is a smaller, more limited model of the original Jackson
location, it will be decorated similarly in hopes of offering a
similar feel and experience, Frieseke said. With free Wi-Fi and
plenty of spots to lounge, Frieseke said it will be more homey than
what it is replacing.
Coffeville Co. is also looking for additional employees to staff the
two locations. The positions would be great for high school students
interested in working after school or on weekends, she said.
Frieseke said it has been an almost seamless transition from the
time a Sunburst representative contacted them at the end of November
to finalizing details prior to opening day.
To kick off ski season Jan. 5, Coffeeville Company Limited will
begin serving coffee, soups, breakfast and bakery items at the ski
hill’s warming house. The hours will vary daily and will be posted
soon, but generally, the shop will be open in the afternoons during
the week with longer weekend hours.
This is just the beginning of the partnership with Sunburst,
Frieseke said. In addition to posting community events and
encouraging involvement at planned events, Coffeeville would also
like to use the space to support and educate on local groups or
“We’re looking for way to work with Sunburst to use the space in the
offseason, maybe once a month, to have maybe a vendor craft fair or
a flea market or something like that,” Frieseke said. “We don’t know
exactly what it will be, but that’s also part of this relationship;
looking to expand to events in the offseason is something to be