Butch Chamulak at Full Spectrum Holistic Healing
discusses the different methods of using CBD as well as
the various products the store has to offer.
WAUKESHA — The popular cannabis extract from hemp known
as cannabidiol or “CBD” has emerged in storefronts and
street signs as Waukesha-area businesses find their
place in the cannabis market — some of which specialize
in CBD while others offer CBD products in addition to
their usual wares.
Passing by Ink Gun Clothing on Clinton Street in
downtown Waukesha, it’s hard to miss the sidewalk sign
with “CBD” in large lettering. Not too much further down
the road, more signage can be found at Full Spectrum
Holistic Healing, a CBD dispensary retail store that
opened at Five Points in early December.
Retailers have even added CBD to some of their products,
such as Waukesha coffee house Café De Arts Roasting
Company, whose CBD-infused coffee has become a big hit
among customers, said Ayhan Munzur, Café De Arts
Roasting Company owner. For those not familiar with the
relative of marijuana, CBD is a legal extract from the
hemp plant known for its health benefits such as
relieving pain associated with chronic ailments.
But even though cannabis, marijuana and hemp seem
interchangeable, they’re different.
Cannabis is a family of plants with hemp and marijuana
being a part of that family. Both have similarities, but
a major difference is that hemp, or its CBD extract, has
less than .03 percent of tetrahydrocannabinol (THC), the
psychoactive ingredient in marijuana. This means CBD
does not produce the “high” or intoxicating effect
associated with marijuana and by law, it can’t.
CBD legality, popularity
So, what brought these three little letters into the
The federal 2018 Farm Bill legalized the production of
hemp in the state of Wisconsin, which had been outlawed
since 1937, said Gary Landreman, national ambassador for
Zilis, LLC, a national company that produces and
distributes CBD oil.
“It is now an agricultural commodity,” said Landreman.
“It’s just like corn or wheat.”
The Farm Bill essentially removed industrial hemp from
the Controlled Substance Act, which in turn gave hemp
farmers in Wisconsin access to the CBD market. Moreover,
it gave Wisconsin hemp farmers access to crop insurance
and they can now fully participate in United States
Department of Agriculture programs.
Back in May, Wisconsin Attorney General Brad Schimel
issued a memo where he clarified state laws as Congress
worked on the bill.
“With the 2018 Farm Bill now working its way through
Congress, it is likely that our current laws will be
changed even further to make industrial hemp’s legality
clear,” Schimel wrote in the memo. “Therefore, I am
advising law enforcement not to take enforcement action
against products made from industrial hemp that is grown
under a lawful hemp research pilot program, including
CBD, until Congress considers changes to the law,
enabling the Wisconsin State Legislature to further
clarify the status of these products.”
But it’s also clinical trials and studies backing the
positive health benefits of CBD that’s making the
product more popular and publicly acceptable, Landreman
“People have realized now that it’s a perfectly legal
product that has a tremendous amount of benefits that
can help them with their health,” he said.
Full Spectrum Co-Managing Director Michelle La Count
said CBD’s exploding availability on a local level can
in part be attributed to its high demand.
“It is the same reason that every restaurant had a low
carb option when Atkins and the South Beach Diet were at
their peak — if consumers will buy it, everyone wants to
stock it,” said La Count.
While 1 million Wisconsinites voted in favor of
legalizing marijuana for either medicinal or
recreational purposes in a November referendum, the
referendum was advisory or a way of gauging public
opinion. In other words, CBD had nothing to do with the
referendum while marijuana remains illegal in Wisconsin
both medicinally and recreationally.
Holistic Healing in Waukesha offers three different
of hemp flower that can be smoked.
an issue, says attorney
La Count, who’s an attorney by trade, said she entered
into the CBD business with Full Spectrum COO and
co-managing director Aleksandr Gerasyuta after her
husband Vince died from glioblastoma multiforme, a form
of brain cancer.
CBD comes in a wide array of products with different
strengths and preparations including oils, topicals, raw
flower and edibles such as gummies and lollipops.
While La Count said she’s not sure whether CBD would
have saved her husband, she’s familiar with the pain and
anxiety relief the cannabis extract can offer.
Part of the reason she opened Full Spectrum was to
provide customers with the access and education
necessary to make an informed decision about CBD, she
“I am all for people having access to this product; when
Vince was sick, maybe this would have helped him — we
will never know because it was illegal then — but that
doesn’t mean every version of it out there is right for
every person,” La Count said. “There needs to be
However, just like any other supplement, people should
consult with a physician or a pharmacist before taking
CBD, especially if you’re already taking other
medications, La Count added.
“Full Spectrum is dedicated to education,” La Count
said. “Once people know about all the ongoing research
and potential benefits that scientists and researchers
are publishing seemingly every week, they are going to
be able to make informed decisions about whether CBD
makes sense for them.”
<<EARLIER: CBD oil shop coming to downtown Waukesha