Sara DornBrook works on
the Desire 2 Inspire salon expansion, which began in
March and recently was completed. The Jackson-based
business is growing with additional employees and a wide
range of services.
JACKSON — Desire 2
Inspire has completed a nine-month expansion to offer
more services and employ additional salon professionals.
Owner and beautician Sara DornBrook said while she was
always artistic, she never saw herself taking this
route, in a role that has evolved into part-creative
stylist, part-therapist, part-family member.
“People open up to us like they would like a therapist,
so we hear a lot of interesting things — I think I saved
someone’s marriage this summer,” she said. “I’ve worked
with some of the same clients now for 10 and a half
years, so they really become more like friends and
family than clients.”
When she was young, some friends and her husband’s mom
did hair, but DornBrook said she didn’t think it was
something she would be good at, despite her artistic
“But I realized it’s just like any job; you get training
and learn how to do it,” she said. A two-year program
followed by a two-year apprenticeship brought Dorn-Brook
to her future business’ neighbors.
After about 10 years at Shear Convenience, DornBrook
branched off in 2015 to offer additional services, like
“I started in suite A and wanted to move to suite B so I
could still stay connected to those girls, because
they’re like my family,” she said. “But the guy in suite
B had no intentions of moving so that pushed me over to
the next room, suite C.”
The first woman to join her was a client who came to
DornBrook for haircuts when she was 10. After years of a
growing friendship, she asked DornBrook about going to
cosmetology school and started an apprenticeship with
her, and the trend continued with more clients becoming
part of the Desire 2 Inspire team. The daughter of one
of Dorn-Brook’s permanent makeup clients has started
working at Desire 2 Inspire and will soon begin
apprenticing with her.
Thus, the increase in staff necessitated an increase in
“I had other people contacting me and had planned on the
expansion at the end of 2018, but when girls heard about
it even more started messaging me,” she said. “It pushed
me to expand sooner because I had the opportunity to
have all these girls join the team,” which now consists
of DornBrook and six others.
So in March, she acquired suite D, tore down the wall
between them, and began the lengthy renovation process.
Although she enjoyed her job and knew it was a good fit,
she said she did not see herself in the position of
owning and managing a salon with a group of employees.
“Never say never — as you get older your goals change
and you don’t expect things to happen, so you have to go
with the flow,” DornBrook said. “When I first started,
what I’m doing now sounded extremely unrealistic without
the experience, but as you grow, it just comes with it.”
She stressed the need to work as equals, which she said
may contribute to the friendly, welcoming feel in many
customer reviews. “People aren’t allowed to call me the
boss because we’re a team,” she said. “I feel like I’m
more of a leader or mentor.”
Together, the team of seven offers a range of permanent
makeup and hair services, as well as extended services
that have grown with the company. DornBrook said she
spent two years gaining education to offer permanent
tattoos, including scalp tattooing for men and women
experiencing thinning or balding. With the new year also
comes a new how-to hair and makeup class for clients
interested in learning how to replicate their salon
looks at home.