Alicia Schuster, bakery
manager and lead pastry chef, holds a tray of paczkis
for Fat Tuesday in 2016 at Periwinkle’s Bakery on
Broadway in Waukesha. The bakery will now sell its
treats for retail at parent company Rochester Deli and
will expand its production operations at its current
location at 141 W. Broadway.
WAUKESHA — A new year is the time for reinvention and
the case is no different at Periwinkle’s Bakery on
Broadway, which after five years of operation is
transitioning to a production facility to create
products for sale at its parent company, neighboring
Rochester Deli, as well as to fill custom orders.
Alicia Schuster, bakery manager and lead pastry chef,
said the decision was made with her parents, Dan and
Laura Strackbein, owners of Rochester Deli, to take a
different approach with the business.
“After careful thought, we are re-establishing our
retail bakery as a production facility that still offers
our custom made European tortes, pies and specialty
desserts at our parent company Rochester Deli and by
special order,” reads a Dec. 29 Facebook post. “Our
retail bakery will be available at our original location
Rochester Deli. We will expand our production
capabilities with an increase in wholesale, weddings,
specialty catering, custom orders and baking classes! We
thank everyone in advance as we make this new
Schuster said Wednesday that the change was already in
effect and their sweet treats were available at
Rochester. She said the cases were rearranged to allow
for more space for Periwinkle bakery items so customers
won’t have to miss out on their favorite treats, such as
the chocolate chip cheesecake bar.
There has been such a demand for special orders that
more production space was needed.
Periwinkle’s will remain at its 141 W. Broadway location
and the front space that had been used for retail sales
will be turned into more production space. And now they
won’t be forced to close the store in order to make a
custom order delivery.
Customers who wish to submit a custom order can do so by
calling or emailing the business, as well as filling out
a form at Rochester Deli. Once Periwinkle’s website is
updated, an order form will also be downloadable from
it. In the future, Schuster said, she’d like to have a
presence at farmers markets and other area events.