Prairie Financial Group to be divided into two brands

Freeman Staff

Jan. 3, 2019

WAUKESHA — Waukesha State Bank announced Wednesday that its Prairie Financial Group division will be separated into two brands: Prairie Trust and Waukesha State Bank Wealth Management.

Prairie Financial Group was started in 2013 as an advisor-friendly trust division with the intent to grow it to have a national footprint; however, according to the announcement, with the recent growth of its other wealth management services, a need has developed for its local connection to Waukesha State Bank to be emphasized.

“Our wealth management services, while well-established, are not well-known as a part of the bank’s offerings, making relationships more difficult to build at a local level. This has led us to the natural decision to rebrand to Prairie Trust and Waukesha State Bank Wealth Management,” said Victor Schultz, president & chief fiduciary officer.

Prairie Trust will focus strictly on personal trust administration and estate settlement services. “Replacing ‘Financial Group’ with ‘Trust’ is intended to highlight the trust and fiduciary administration services provided, which is unique from many other financial service firms,” according to the announcement.

As a result of the division, Waukesha State Bank Wealth Management will become the brand for investment management, financial planning and qualified retirement plan services.