WAUKESHA — Waukesha State Bank
announced Wednesday that its Prairie Financial Group division will
be separated into two brands: Prairie Trust and Waukesha State Bank
Prairie Financial Group was started in 2013 as an advisor-friendly
trust division with the intent to grow it to have a national
footprint; however, according to the announcement, with the recent
growth of its other wealth management services, a need has developed
for its local connection to Waukesha State Bank to be emphasized.
“Our wealth management services, while well-established, are not
well-known as a part of the bank’s offerings, making relationships
more difficult to build at a local level. This has led us to the
natural decision to rebrand to Prairie Trust and Waukesha State Bank
Wealth Management,” said Victor Schultz, president & chief fiduciary
Prairie Trust will focus strictly on personal trust administration
and estate settlement services. “Replacing ‘Financial Group’ with
‘Trust’ is intended to highlight the trust and fiduciary
administration services provided, which is unique from many other
financial service firms,” according to the announcement.
As a result of the division, Waukesha State Bank Wealth Management
will become the brand for investment management, financial planning
and qualified retirement plan services.