Improv comedy club coming to The Corners of Brookfield

By Freeman Staff

Jan. 10, 2019

Improv was founded in New York City in 1963 and now has 23 locations nationwide, with the first in Wisconsin planned to open during 2020 in the Town of Brookfield. Pictured here is the exterior of the Irvine, California location.
Submitted photo

TOWN OF BROOKFIELD — The Corners is taking shape as the living, dining, shopping and entertainment center it was planned to be with Wednesday’s announcement that the comedy venue Improv will open in the center in 2020.

The Corners has been the site of many first-to-Wisconsin locations for businesses, including most notably Von Maur, and now Improv.

The 13,049-square-foot premium entertainment venue will include three live performance stages with full food/bar service and a lineup of comedy talent from around the country.

“We’re absolutely thrilled to bring the Improv and its iconic comedy experience to The Corners of Brookfield,” said Alireza Ghaemian, CEO of Improv owner Levity Live, in a statement. “The town center design and feel of The Corners is a great fit with the kind of live entertainment experience we offer guests at Improv venues across the country. We’re excited to open our doors to this community, with a spectacular theater highlighting the best local and national standup talent, one-man shows, comedy troupes, sketch comedy acts and more.”

Improv was founded in New York City in 1963 and now has 23 locations nationwide, including Los Angeles, Chicago, Houston, Pittsburgh and Washington, D.C.

Some of the celebrities who have performed at Improv through the years include Richard Pryor, Billy Crystal, Lily Tomlin, Eddie Murphy, Jerry Seinfeld, Tim Allen, Jay Leno, Chris Rock, Dane Cook and Ellen DeGeneres.

Improv will be located in the northeast section of The Corners, facing Bluemound Road.

“To bring a historic brand like Improv to The Corners and to Wisconsin is a real coup that perfectly aligns with our goal to offer a unique place for local and regional residents, a sense of place for the Town of Brookfield, and an experience that can’t be found elsewhere in Southeastern Wisconsin,” said Robert Gould, vice president of U.S. operations for IM Properties, a developer of The Corners. “It has been so exciting to see our vision for The Corners come to life, and we’re very proud to add yet another first-to-Wisconsin operator to our town center.”

Construction will begin on the Improv this summer.

<<RELATED: Panel endorses proposed Sendik’s renovations at The Corners