Improv was founded in New
York City in 1963 and now has 23 locations nationwide,
with the first in Wisconsin planned to open during 2020
in the Town of Brookfield. Pictured here is the exterior
of the Irvine, California location.
TOWN OF BROOKFIELD — The Corners is taking shape as the
living, dining, shopping and entertainment center it was
planned to be with Wednesday’s announcement that the
comedy venue Improv will open in the center in 2020.
The Corners has been the site of many first-to-Wisconsin
locations for businesses, including most notably Von
Maur, and now Improv.
The 13,049-square-foot premium entertainment venue will
include three live performance stages with full food/bar
service and a lineup of comedy talent from around the
“We’re absolutely thrilled to bring the Improv and its
iconic comedy experience to The Corners of Brookfield,”
said Alireza Ghaemian, CEO of Improv owner Levity Live,
in a statement. “The town center design and feel of The
Corners is a great fit with the kind of live
entertainment experience we offer guests at Improv
venues across the country. We’re excited to open our
doors to this community, with a spectacular theater
highlighting the best local and national standup talent,
one-man shows, comedy troupes, sketch comedy acts and
Improv was founded in New York City in 1963 and now has
23 locations nationwide, including Los Angeles, Chicago,
Houston, Pittsburgh and Washington, D.C.
Some of the celebrities who have performed at Improv
through the years include Richard Pryor, Billy Crystal,
Lily Tomlin, Eddie Murphy, Jerry Seinfeld, Tim Allen,
Jay Leno, Chris Rock, Dane Cook and Ellen DeGeneres.
Improv will be located in the northeast section of The
Corners, facing Bluemound Road.
“To bring a historic brand like Improv to The Corners
and to Wisconsin is a real coup that perfectly aligns
with our goal to offer a unique place for local and
regional residents, a sense of place for the Town of
Brookfield, and an experience that can’t be found
elsewhere in Southeastern Wisconsin,” said Robert Gould,
vice president of U.S. operations for IM Properties, a
developer of The Corners. “It has been so exciting to
see our vision for The Corners come to life, and we’re
very proud to add yet another first-to-Wisconsin
operator to our town center.”
Construction will begin on the Improv this summer.
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