TOWN OF BROOKFIELD — The
mixed-use Corners development is less than two years old, but
structural changes are afoot as 2019 gets underway.
In mid-December, Sendik’s and Corners developer IM Properties
jointly announced a series of improvements, valued at $5 million,
that largely would encompass changes to the specialty grocer’s
On the heels of the announcement, representatives of IM Properties
attended a Town of Brookfield Plan Commission meeting Tuesday and
delved deeper into the plans proposed.
After a half-hour discussion with the representatives, commissioners
agreed to forward the proposal to the decision-making Town Board,
which will take the planned changes up at its next meeting Jan. 15.
Sendik’s, which began operations within The Corners in spring 2017,
is proposing changes to its space there, including an expansion.
Plans call for the grocery store increasing from 35,000 square feet
to 40,000 square feet. The expanded space, which will encompass two
stories under the proposal, will result in several tweaks to other
areas on the northernmost end of the development.
Alongside the physical expansion is an anticipated rollout of new
products and services, including a floral department, home goods
area and a bar area offering beer, wine and gourmet coffee.
One of the company’s marquee changes in the tweaked operations plan
is a grill station, which will give customers the option of ordering
fresh meats and fish and having them cooked to order within the
Robert Gould, vice president of IM Properties, said he and others
within the company worked closely with Sendik’s executives to devise
the strategy around the grill station. He compared it to a food hall
concept, which has been growing in popularity.
“We worked with Sendik’s on this very closely over several months,”
Gould said. “This is about bringing new ideas to this market. This
is all a part of experiential retail.”
While Sendik’s has taken center stage in the planned modifications,
Gould said the plans underway also give his firm the opportunity to
correct a few existing structural features, particularly those
closest to Bluemound Road.
Gould conceded the lack of pedestrian entrances along
the entryway into the development off Bluemound Road, was “a design
Although a few concerns were raised, commissioners overall were
pleased with Sendik’s plans and IM Properties’ commitment to make
more pedestrian-friendly enhancements.
“I think it’s a fantastic concept,” Commissioner Len Smeltzer said.
But on a cautionary note, Commissioner Mike Schmitt said he was
concerned about the viability of Sendik’s plans, comparing them to
other unsuccessful attempts from other grocery chains across the
“I’d just make a special note that 2-story grocery stores are very
hard to do,” Schmitt said.
Also Tuesday, commissioners discussed a rezoning proposal that could
lead to a new sports-themed business at
19650 Sommer Drive.
Gary Lake, development services director, said he received a query
for a possible indoor basketball training facility.
The applicant of the proposed business was unable to attend
Tuesday’s commission meeting, and the issue has been deferred to the
next agenda in February.
For plans to proceed, Lake said town officials would have to issue
an amendment. The Sommer Drive parcel is zoned for mixed use, but
current language in town code does not speak to indoor basketball
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