Belgianwerkx changes hands
Mequon shop focuses on custom bikes, customer service

By Freeman Staff

Jan. 22, 2019

John W. Miller, center, has purchased the Belgianwerkx Bicycle Studio in Mequon. The bike shops manager, Nick Moroder, left, and sales associate Amber Shesler, right, will continue at the business at 10802 N. Port Washington Road.
Submitted photo

MEQUON Belgianwerkx Bicycle Studio, a Mequon supplier of bikes, components and accessories for the serious cyclist, is under new ownership.

John W. Miller, an avid cyclist and founder of Arenberg Holdings, a Milwaukee- based venture capital fund, purchased the shop from owner Bill Koehler.

Im absolutely thrilled to continue the great tradition of custom bike sales and world-class service here at Belgianwerkx, Miller said in a news release. Its been a dream of mine to own a bike shop since I got my first job at 15 years old working in my hometown bike store.

Belgianwerkx opened its doors at 10802 N. Port Washington Road in Mequon in 2013 with a vision to create a single resource where anyone from a beginning cyclist to a professional athlete can get the high-quality products and service in road bike, mountain bike and cyclocross equipment.

The sale was finalized Dec. 31, 2018. Belgianwerkx will remain in the same location. Store Manager Nick Moroder and Sales Associate Amber Shesler will continue in their respective roles.

Ive been a customer of Belgianwerkx and what has always distinguished Nick and his staff is their unmatched customer service and deep knowledge and passion for cycling, Miller said.

Nick and I worked hard to grow the shop and Im happy to hand over the reins to John to keep the momentum going, said Koehler, who will focus his energies on growing his financial advisor business at Charles Schwab in Mequon.

Belgianwerkx is online at The store can be reached at 262-518-0170.