WAUKESHA — Business owners in
the metro Milwaukee area are feeling optimistic about 2019,
according to a recent survey by the Metropolitan Milwaukee
Association of Commerce.
Seventy-two percent of businesses surveyed see sales increases in
2019, 65 percent forecast profit gains and 63 percent expect job
growth in the calendar year.
“Business optimism in the metro Milwaukee area has trended modestly
downward in recent quarters, but the overall levels of optimism
expressed remain at historically healthy levels,” said Bret Mayborne,
the MMAC’s economic research director, in a statement. “The results
of the survey suggest continuing economic growth in the metro area
but at moderate levels, with a particularly strong manufacturing
However, area business leaders’ optimism about sales is lower than
it was at the same time in 2018, but still positive.
Seventy-two percent of businesses surveyed forecast higher real
sales levels in 2019 vs. the 80 percent who predicted annual gains
at the beginning of 2018. Ten percent of those surveyed predict 2019
sales declines while 18 percent see no change, according to MMAC.
Of the businesses surveyed, manufacturers are more likely to see
sales growth in 2019.
Ninety-three percent of manufacturers see sales increases for the
year, while 0 percent see decreased sales levels. Conversely, 64
percent of non-manufacturers predict sales gains while 14 percent
expect declines, according to MMAC.