and clients at Hype Fitness in Mequon gather after a
Photo by Sheryl Popp
MEQUON — HYPE is an acronym for “heighten your
Kick boxing instructor and business owner Jordan
Semevolos said he came up with the name for two reasons.
“I have always believed in finding a way to improve
myself every day – and, if you don’t hype yourself up,
no one else will.”
Semevolos came to the area to attend Concordia
University Wisconsin, where he was on the wrestling
team. He obtained a degree in youth ministry, then
accepted a job that was offered to him at his gym. He
co-owns the new fitness center in Mequon with partner
“I had never worked out a day in my life until four
years ago,” said Lampert. “I had gym class anxiety and
was totally uncoordinated.”
She joined the gym where Semevolos worked and began to
learn standard boxing and kickboxing. Her coordination
and overall health improved. Discussions with Semevolos
led the pair to consider branching out on their own, and
operating a fitness center that focused on boxing.
Lampert works behind the scenes and handles financials.
Semevolos does all the training. The business opened
mid-November and within a month, had 30 members. Over a
period of 40 days, a warehouse was converted to a
freshly painted studio, with “hangmen” suspended from
the ceiling to hold boxing bags, space for sparring,
stretching and strength and endurance training. Classes
are just under an hour, beginning with a warm up,
followed by strength training and endurance training.
Boxing and kickboxing follow. The workout is intense,
but quick breaks are taken every three minutes. Members
work with the punching bags and spar with Semevolos, who
rotates from one to the next in quick succession.
Semevolos, left, co-owner of Hype Fitness, works with
Cedarburg resident Shannon Schultz.
Photo by Sheryl Popp
Membership is offered month to month, or for a full
year, which builds in a discount. Punch cards are also
available with a set number of classes. Everyone’s first
class is free.
“It has happened that some people can’t commit after one
class,” said Lampert, “and we are happy to let them come
back and try again.”
Generally, there is little hesitation once a prospect
works out with Semevolos. People of all levels of
fitness, weight and age become converts to his workouts
and rave about them.
“We have had professional fighters and people who have
never trained at all,” said Semevolos. “Everyone does
the same workout, but it’s done at their own pace. Most
people realize they need to work out, but they don’t
like cardio. This makes it fun and they don’t have to be
on a piece of machinery staring at the wall. Plus, this
is a very safe place to get this type of workout.”
Semevolos said one important aspect of the business is
that it’s not a chain. He believes people place value on
other independently owned businesses. With so many
chains and franchises around, he thought there should be
a locally owned fitness center.
“Everyone here is becoming a family,” he said. “Everyone
supports and encourages each other.”
6000 W. Executive Drive,
Suite C Mequon
See website for schedules