Waukesha’s 2nd Aldi to open Feb. 7
Discount grocery store will be next to Kohl’s at Fox Run Shopping Center

By Cara Spoto

Feb. 1, 2019

 Waukesha’s second Aldi location is scheduled to open Feb. 7, at 2210 W. St. Paul Ave. next to the Kohl’s Department Store at the Fox Run Shopping Center.
Cara Spoto/Freeman Staff

WAUKESHA — Waukesha's second Aldi grocery store is slated to open next Thursday, Feb. 7, at 2210 W. St. Paul Ave. next to the Kohl's Department Store at the Fox Run Shopping Center.

To celebrate the opening of the new store, Aldi will hold a ribbon-cutting ceremony at the supermarket at 8:25 a.m., followed by a “Golden Ticket” giveaway offering gift cards to the first 100 customers. Shoppers can also sample Aldi-exclusive brand foods and enter a sweepstakes for a chance to win a year’s supply of Aldi produce.

“As part of our nationwide product refresh, our new Waukesha store offers customers even more of the options they want and love,” said Atty McGrath, Oak Creek division vice president for Aldi, in a company press release. “Increasing our fresh food selection is just the latest example of how we listen to our shoppers and evolve to meet their needs.”

According to the release, the layout of the new store provides an improved in-store experience and features additional refrigeration space. As part of its product expansion, the German-based company is reportedly increasing its fresh food selection by 40 percent, and offering more organic, convenient and easy-to-prepare options.

News that the discount grocer was considering a second Waukesha location first surfaced back in late March when Kohl's approached the city's Plan Commission seeking to shrink the footprint of the store to make way for what was then an unnamed retailer.

Kohl's at that time had recently announced it struck a deal with Aldi to operate alongside some of its existing department stores, but hadn't made it clear that any of its Waukesha stores would be involved.

Four months later the commission signed off on the final site plan for the new Aldi store. The move has resulted in Kohl's footprint at the location shrinking from 88,000 square feet to about 60,000 square feet.

The grocer's other Waukesha store is located at 1663 Arcadian Ave. The new store, like the existing location, will be open from 9 a.m. to 8 p.m. Monday through Sunday.

The new store is part of a $3.4 billion expansion, whereby Aldi plans to reach 2,500 locations across the United States by 2022, according to the press release.

The retailer currently has more than 1,800 stores in 35 states.