you’ve ever lived in Waukesha, Washington or Ozaukee counties
and found yourself looking for a job, you may have received some
assistance from Waukesha-Ozaukee-Washington (or WOW) Workforce
in 1990, the nonprofit has been providing job training and
employment services for the region’s Workforce Development
Board as part of the federal Workforce Investment Act of 1998, and
Workforce Innovation and Opportunity Act of 2015, for close to 30
the organization is hoping its new name — Forward Careers, Inc.
— will help it differentiate itself from similar sounding
entities, like the state Department of Workforce Development,
while better defining the kinds of services it
provides. “We were established in 1990, that’s more than 20
years ago, and since WOW Workforce Development, Inc.
is so similar to ‘Department of Workforce Development,” we
thought it was time to maybe try to reduce that confusion,”
Forward Careers President Cindy Simons said this week.
old name also contains geographic locations, and while some of the
services we provide are specific to those counties, we have a lot
of other programs that don’t have any county restrictions.”
added that the nonprofit has always been continually “looking
ahead” and the name Forward
Careers seems to better capture that focus.
from the Department of Workforce Development, where you might
apply for unemployment benefits, Forward Careers’ mission is to
provides employment and training programs to individuals and to
help businesses attract, train, and retain the talent needed to
succeed and grow.
nonprofit currently has three offices, all of which are located in
multi-purpose Workforce Development Centers. Its main
office can be found at the Waukesha County Technical College
Campus in Pewaukee. Washington County residents can find them at
Moraine Park Technical College in West Bend, and their Ozaukee
County office is located at Milwaukee Area Technical College’s
the nonprofit doesn’t have its own signage in those locations,
Simons said clients will mostly notice the name change on its
branded materials, like fliers, and on its website, www.forwardcareers.org.