WAUKESHA — Toys “R” Us is being
resurrected by Tru Kids Inc. and the new owners plan to open 70
stores in Europe, Asia and India this year. Plans for operations in
the United States haven’t been announced yet.
Effective Jan. 20, Tru Kids Inc. doing business as Tru Kids Brands,
took ownership of Toys “R” Us, Babies “R” Us, Geoffrey and more than
20 established consumer toy and baby brands.
Tru Kids Brands will be led by Richard Barry, the former global
chief merchandising officer at Toys “R” Us, who will serve as
president & CEO along with an experienced management team that
includes Matthew Finigan as CFO, James Young as EVP of global
license management & general counsel, and Jean-Daniel Gatignol as
SVP of global sourcing & brands.
“Despite unprecedented efforts to capture the U.S. market share this
past holiday season, there is still a significant gap and huge
consumer demand for the trusted experience that Toys “R” Us and
Babies “R” Us delivers,' Barry said.