Toys R Us new owner to open stores abroad

Freeman Staff

Feb. 12, 2019

WAUKESHA Toys R Us is being resurrected by Tru Kids Inc. and the new owners plan to open 70 stores in Europe, Asia and India this year. Plans for operations in the United States havent been announced yet.

Effective Jan. 20, Tru Kids Inc. doing business as Tru Kids Brands, took ownership of Toys R Us, Babies R Us, Geoffrey and more than 20 established consumer toy and baby brands.

Tru Kids Brands will be led by Richard Barry, the former global chief merchandising officer at Toys R Us, who will serve as president & CEO along with an experienced management team that includes Matthew Finigan as CFO, James Young as EVP of global license management & general counsel, and Jean-Daniel Gatignol as SVP of global sourcing & brands.

Despite unprecedented efforts to capture the U.S. market share this past holiday season, there is still a significant gap and huge consumer demand for the trusted experience that Toys R Us and Babies R Us delivers,' Barry said.