Kohl's quietly discontinues its registry service
Study shows couples still create store registries, but opting more for charitable, cash gifts

By Katherine Michalets

Feb. 20, 2019

Kohl’s no longer offers registries for events, such as weddings or baby showers.
File photo

MENOMONEE FALLS — First comes love, then comes engagement, then comes the gift registry. But in the case of area brides and grooms wanting to register for gifts at Kohls.com, they may be surprised that the option is no longer available.

On the Kohl’s website, a notice was posted that the company decided to “discontinue registry service to focus on other priorities. We hope our customers will continue to choose Kohl’s Gift Cards for all their gifting needs.”

The message goes on to say that registries already created for events happening soon will be honored, but if the event is planned further out, then an email will be sent to the registrant with more information.

Calls and emails made to a handful of public relations representatives were not returned.

A frustrated woman on Twitter shared a screenshot from Kohl’s on Sept. 12 that said “We’re unfortunately discontinuing the Registry at Kohl’s. We’re honored to have helped so many customers celebrate big days, little ones and all the special moments in between. We truly apologize for any inconvenience and hope to continue being your go-to for great gifts in the future. All our best!”

Kohl’s responded to the tweet with “Unfortunately, since we will be discontinuing gift registries, we will not be able to support any events scheduled after February 2019. People with registries after that date should receive an email with more information between October and January.”

Registries remain popular

Kohl’s appears to be unusual in discontinuing its registry service.

According to a 2017 survey conducted by The Knot wedding planning website, nearly nine in 10 couples in the U.S. create a registry with an average total value of $4,853 and an average of 125 items.

In addition, traditional gift registries remain the most popular with 84 percent of couples choosing to register at their favorite stores with both go-to retailers such as Bed, Bath & Beyond, Target and Amazon, as well as niche e-commerce sites. The survey also found that one in five couples don’t register for traditional items, instead selecting electronics such as smart home devices, robotic cleaners and wireless speakers.

However, more couples are registering for gifts of money for honeymoons or for charity.

The Knot learned that charity registries more than tripled in popularity between 2016 and 2017. Two years ago, one in 10 couples incorporated a charity component.

There was a 50 percent increase in cash registries. The most popular things to register for are honeymoon costs (49 percent), a home down payment (27 percent), wedding expenses (25 percent) and pricey appliances (15 percent).