Quad sales increase 1.5% in 2018
Revenue from integrated services now accounts for 20% of sales

Freeman Staff

Feb. 20, 2019

SUSSEX — As Quad continues to rebrand itself as a company offering marketing solutions, its sales also reflected the change in focus in 2018.

According to financial earnings released Tuesday, the company had increased full-year 2018 net sales of 1.5 percent for a total of $4.2 billion with integrated services revenue now accounting for approximately 20 percent of net sales.

For the past fiscal year, Quad had net earnings of $8 million.

“2018 was a truly pivotal year in our Quad 3.0 transformation as reflected by last week’s announcement to evolve our brand from Quad/Graphics to Quad,” said Joel Quadracci, chairman, president & CEO of Quad, in a statement. “While maintaining our focus on preserving our high-quality, low-cost producer status, we made strategic investments to accelerate our transformation as a marketing solutions partner by acquiring Ivie & Associates, increasing our investment in Rise Interactive to a majority ownership and, in January 2019, acquiring Periscope.”

More acquisitions are on the horizon for the Sussexbased business.

Quadracci said it is near completion of the acquisition of LSC Communications in mid-2019.

“We remain enthusiastic about the value this transaction will create for all clients and shareholders. This business combination will enhance our highly efficient print platform to fuel our Quad 3.0 transformation and strengthen the role of print in a multichannel media world,” he said.