TOWN OF BROOKFIELD — A building
known for housing fun activities for the whole family will once
again bring smiles to faces when Stefans Soccer takes over the
former Fun World location off of Bluemound Road.
Stefans Soccer, a soccer specialty store, announced the acquisition
of the 25,000-square-foot building at 620 Elizabeth Court on Friday.
Previous occupant, Fun World, an entertainment center with laser
tag, mini golf and video games, closed almost a decade ago.
This will be a move down the street for Stefans Soccer, which leases
3,200 square feet of retail space in the Best Buy plaza on Bluemound
Road and owns a 10,500-square-foot complex for corporate office and
warehouse space in New Berlin.
The move to the new location is expected to happen by the end of
Also the new location will be the corporate offices and warehouse
space for Stefans Soccer, which has been in business since 1965.
“This is an exciting milestone for Stefans Soccer,” said Anne
Nowakowski, president and owner of Stefans Soccer, in a statement.
“Our new space will allow for us to continue to serve our loyal
customers and create unique retail experiences for the growing
number of soccer players, fans and enthusiasts — of all ages —
throughout the state.”
Stefans Soccer carries Wisconsin’s largest selection of soccer
equipment and apparel for all ages, according to the announcement.
The new store will offer an expanded “boot room” for players to shop
and try on shoes; a customization “bar” where customers can
personalize apparel and goalkeeper gloves; and interactive
experiences not available at other soccer equipment retailers in the
area. The store will also offer a community room that local soccer
teams and clubs can use for meetings and small events.
Approximately 30 employees will work out of the new facility, with
that number growing to more than 50 during peak uniform production
season in the summer months. Stefans Soccer currently employs
approximately 45 to 70 employees, depending on the season, across
three store locations and their corporate offices. Other store
locations are in Milwaukee and Madison.