Specialty soccer complex buys former Fun World in Brookfield
Building sat empty for almost a decade

Freeman Staff

Feb. 24, 2019

TOWN OF BROOKFIELD — A building known for housing fun activities for the whole family will once again bring smiles to faces when Stefans Soccer takes over the former Fun World location off of Bluemound Road.

Stefans Soccer, a soccer specialty store, announced the acquisition of the 25,000-square-foot building at 620 Elizabeth Court on Friday. Previous occupant, Fun World, an entertainment center with laser tag, mini golf and video games, closed almost a decade ago.

This will be a move down the street for Stefans Soccer, which leases 3,200 square feet of retail space in the Best Buy plaza on Bluemound Road and owns a 10,500-square-foot complex for corporate office and warehouse space in New Berlin.

The move to the new location is expected to happen by the end of May.

Also the new location will be the corporate offices and warehouse space for Stefans Soccer, which has been in business since 1965.

“This is an exciting milestone for Stefans Soccer,” said Anne Nowakowski, president and owner of Stefans Soccer, in a statement. “Our new space will allow for us to continue to serve our loyal customers and create unique retail experiences for the growing number of soccer players, fans and enthusiasts — of all ages — throughout the state.”

Stefans Soccer carries Wisconsin’s largest selection of soccer equipment and apparel for all ages, according to the announcement.

The new store will offer an expanded “boot room” for players to shop and try on shoes; a customization “bar” where customers can personalize apparel and goalkeeper gloves; and interactive experiences not available at other soccer equipment retailers in the area. The store will also offer a community room that local soccer teams and clubs can use for meetings and small events.

Approximately 30 employees will work out of the new facility, with that number growing to more than 50 during peak uniform production season in the summer months. Stefans Soccer currently employs approximately 45 to 70 employees, depending on the season, across three store locations and their corporate offices. Other store locations are in Milwaukee and Madison.