Big Frog offers about 20
different T-shirt options, including long-sleeved,
rounded-neck, men’s, women’s and children’s.
Photo by Mark Justesen
MEQUON — Big Frog Custom T-shirts and More is a
franchise new to Wisconsin. The business is located in
Mequon in one of the islands in the Mequon Pavilion
shops. It’s owned and operated by Basil and Koretta
Bearer and their daughter Brittany Miller, who is the
store’s manager. Although new to the state, this
location is the 100th in the country.
Basil Bearer was a longtime retail creative director and
“I spent years telling people how to run their
businesses. It was time to put my money where my mouth
is,” he said.
When he decided to go into business for himself, he
wanted it to be something that could involve his family.
“That’s what the impetus was to look into a franchise,”
he said. Basil Bearer said he had been looking for
franchises and found Big Frog on his own.
When he took capability tests through a franchise coach,
the coach recommended Big Frog. Simply defined, it’s a
custom print shop, using primarily digital direct
printing to garments.
It does not fade. It does not peel. “But we can do many
different types of garment printing,” Miller said. “We
do embroidery, vinyl transfer, ultra-heat transfer and
screen printing. We do the best method for any fabric,
on anything that can fit into our printer.”
For example, she said she printed her honeymoon photos
on pillowcases. The staff also has done totes, purses,
hats, bibs, all manner of T-shirts, sweatshirts,
jerseys, polos, tanks and more.
Customers can bring in a design, or have something
designed for them based on their idea. Color choices
range from one solid color to an infinite number. To
really learn about the digital printing process and dive
into the corporate thought process, the Bearer team
attended a Florida “Frogathon.” “They have formed a
really tight network through social media as well,”
Basil Bearer said.
Customer service is just something Basil Bearer, Miller
and their staff said is fun.
“We hear so many great stories,” Miller said. “We are
asked to do a lot of memorial shirts, so we hear
memorable stories. We have printed sections for
personalized quilts, and even replaced a man’s Honor
Basil Bearer and his daughter Brittany Miller run Big
Frog Custom T-Shirts with
Basil’s wife and Brittany’s mother, Koretta.
Photo by Mark Justesen
They added that having the big printer right in front of
customers as they walk in is unique. Customers are
encouraged to enter the area and push the “big button”
to begin printing their own order.
Shirts and jerseys are available for purchase in many
different styles, colors and fabrics.
“People expect a print shop,” Basil Bearer said. “But
we’re more like a retail shop.”
Buying an item in-house is a bonus for people who are
looking for quick turnaround. More items can be ordered
from their catalog, which is also available on their
website. There is never a setup fee or labor fee added
to the price of any order.
“It’s amazing how great things have been going,” Miller
said. “We opened at Halloween and for both Christmas and
Hanukkah, we were kept hopping. We learned a lot.”
“Our customers have been really great about spreading
the word,” Basil Bearer added.
“The business community and the Chamber have been
extremely helpful to us, too. You really have to visit
us to get a feel for what we do.”
Big Frog Custom T-Shirts & More
10952 N. Port Washington Road, Mequon
On the Web:
9 a.m. to 6 p.m. weekdays, 9 a.m. to 1 p.m. Saturday;