Rogers’ new logo depicts a sun rising out of the water.
SUMMIT — Rogers Behavioral Health is undergoing a
year-long initiative to rebrand itself as new programs
open across the country in Minnesota, Florida,
California and here in Wisconsin.
The initiative for its rebrand will be rolled out during
a few months including a new logo that debuted this
“The new logo features imagery of a sun rising above
water integrated into the Rogers name, offering light
and warmth to those who may be in a dark place,” the
release states. “The circular shape reflects the active
progression that occurs in treatment as people move
forward in a transformative way.”
CEO Pat Hammer said in the release that Rogers will
deliver hope to patients it serves that they can rely on
the facility’s expertise to help them through the
“The theme encompasses many different perspectives
including patients and families rising above stigma and
other challenges caused by mental illness and
addiction,” Hammer stated.
He added “While our look and some site names are
changing, we have the same commitment to providing the
highest quality of care for those we treat. We remain a
private, independent, not-for-profit organization with
our patients’ best interests at heart.”
Facility, programming expansion
To go with the rebranding initiative, here in Wisconsin,
Rogers has plans to make significant changes to its
locations in Summit and West Allis.
The Summit location will launch a new program for trauma
recovery in adults which will help address posttraumatic
stress disorder and other trauma-related disorders.
In addition, the adolescent eating disorder program will
see a new environment with the Delafield campus shifting
to adult patients only, as well as new residential
program for adolescents with obsessive compulsive
disorder and anxiety.
With the additional programming being added, Rogers
expects 62 new rooms to be completed by June, bringing
the total to 244 residential beds in Summit.
The facility in West Allis has plans to create an adult
residential treatment for focused depression recovery,
as well as mental health and addition recovery.
“These two programs complement the existing 12
adolescent residential care beds for mental health and
addiction recovery in West Allis for a total of 40
residential beds on that campus,” the release states.
This year Rogers will be opening four new outpatient
centers: one in Miami, the first fully bilingual clinic
in the Rogers family; a site in San Diego; one in Los
Angeles set to open in later this year; and a new clinic
in St. Paul, Minnesota will open in May.