Rogers revamps logo, brand for all sites
Summit location adding 62 rooms by June

By Alex Nemec

March 1, 2019

Rogers’ new logo depicts a sun rising out of the water.
Submitted photo

SUMMIT — Rogers Behavioral Health is undergoing a year-long initiative to rebrand itself as new programs open across the country in Minnesota, Florida, California and here in Wisconsin.

The initiative for its rebrand will be rolled out during a few months including a new logo that debuted this week.

“The new logo features imagery of a sun rising above water integrated into the Rogers name, offering light and warmth to those who may be in a dark place,” the release states. “The circular shape reflects the active progression that occurs in treatment as people move forward in a transformative way.”

CEO Pat Hammer said in the release that Rogers will deliver hope to patients it serves that they can rely on the facility’s expertise to help them through the recovery process.

“The theme encompasses many different perspectives including patients and families rising above stigma and other challenges caused by mental illness and addiction,” Hammer stated.

He added “While our look and some site names are changing, we have the same commitment to providing the highest quality of care for those we treat. We remain a private, independent, not-for-profit organization with our patients’ best interests at heart.”

Facility, programming expansion

To go with the rebranding initiative, here in Wisconsin, Rogers has plans to make significant changes to its locations in Summit and West Allis.

The Summit location will launch a new program for trauma recovery in adults which will help address posttraumatic stress disorder and other trauma-related disorders.

In addition, the adolescent eating disorder program will see a new environment with the Delafield campus shifting to adult patients only, as well as new residential program for adolescents with obsessive compulsive disorder and anxiety.

With the additional programming being added, Rogers expects 62 new rooms to be completed by June, bringing the total to 244 residential beds in Summit.

The facility in West Allis has plans to create an adult residential treatment for focused depression recovery, as well as mental health and addition recovery.

“These two programs complement the existing 12 adolescent residential care beds for mental health and addiction recovery in West Allis for a total of 40 residential beds on that campus,” the release states.

This year Rogers will be opening four new outpatient centers: one in Miami, the first fully bilingual clinic in the Rogers family; a site in San Diego; one in Los Angeles set to open in later this year; and a new clinic in St. Paul, Minnesota will open in May.