Harley-Davidson buys maker of kids’ two-wheelers

By Freeman Staff

March 6, 2019

A prototype of an electric-powered two-wheeler for kids created by StaCyc, Inc.,
which has been acquired by Harley-Davidson, Inc.
Submitted photo

MILWAUKEE — Harley-Davidson, Inc. has acquired StaCyc, Inc., the maker of electric-powered two-wheelers for kids.

“We’re thrilled to have StaCyc become part of the Harley-Davidson family,” said Harley-Davidson Senior Vice President of Marketing and Brand Heather Malenshek in a statement. “The StaCyc team shares the same vision we have for building the next generation of riders globally and we believe that together, we will have a significant impact in bringing the fun and enjoyment of riding to kids everywhere.”

StaCyc designs, markets and sells their EDRIVE models for kids, with a manufacturer suggested retail price range of $649 to $699.

Announced Tuesday, the acquisition of StaCyc expands Harley-Davidson’s electric portfolio and reinforces its commitment to lead in the electrification of motorcycling. Harley is planning to launch a high-performance electric motorcycle in fall 2019 and other lightweight and middleweight electric motorcycles at various price points starting in 2021. The StaCyc electric two-wheelers will provide an entry point for the youngest riders to enjoy the thrill of riding.

A prototype of an electric-powered two-wheeler for kids created by StaCyc, Inc.,
which has been acquired by Harley-Davidson, Inc.
Submitted photo

As a subsidiary, a Harley-Davidson branded version of StaCyc’s 12-inch and 16inch models will be sold through select Harley-Davidson dealers. The branded products will be available in the U.S. in the third quarter of 2019.

StaCyc branded EDRIVES will continue to be sold through StaCyc’s existing distribution network.

“After a few conversations with Harley-Davidson, we realized that the ethos of our brands and our commitment to bringing more riders to motorcycling were incredibly aligned,” said Ryan Ragland, founder of Sta-Cyc, in a statement. “The opportunity to work with the team at Harley-Davidson and have the support to carry out our mission to create the next generation of riders is exciting. Together we’re building a plan that fast-tracks our ability to help the industry create as many riders as possible.”