Brothers Piggly Wiggly at 1300 Brown St. in Oconomowoc.
Alex Nemec/Freeman Staff
SHEBOYGAN — There’s a new reason to “Shop the Pig.”
Piggly Wiggly Midwest, the grocery chain with more than
100 stores across Wisconsin and northern Illinois,
announced Monday that it will begin offering same-day
delivery services from nearly all its stores.
“We’re proud to partner with Piggly Wiggly Midwest to
bring customers in Wisconsin a new way to have fresh
groceries and everyday essentials delivered from their
local Piggly Wiggly store to their door in less than an
hour,” said Sarah Mastrorocco, vice president of
business development for Instacart.
Instacart in the North American leader in online
groceries. It already has arrangements with numerous
other grocery chains across the nation.
Piggly Wiggly customers throughout Wisconsin can access
the online shopping service on the web at Instacart.com/ShopthePig
or open the Instacart mobile app on their iPhone or
Android device. Customers then select their city and
store, add groceries to their “cart,” choose a delivery
window from one hour to five days in advance and check
out. An Instacart personal shopper will pick, pack and
deliver the order.
“Piggly Wiggly is pleased to offer Instacart’s delivery
service to our customers,” said Gary Suokko, chief
operating officer for Piggly Wiggly, which has had its
headquarters in Sheboygan since 1911.
“We’re proud to continue providing the best fresh
produce, meats and grocery items — with the convenience
of never leaving your home,” he added.
West Bend Piggly Wiggly Scan Coordinator Sarah Augustine
said she already received two orders for delivery by 2
p.m. Tuesday. The service is not only easier for
families and people who may not be able to leave their
homes, but it is flexible, she said.
“The thing is, you can have it delivered two hours from
now or six days from now,” Augustine said.
Fox Brothers Piggly Wiggly Marketing Director David
Dickelman said he thinks the service will appeal to
those with a busy lifestyle, and he is happy to help
“Every year we survey our customers and there’s been
some interest,” Dickelman said of home delivery of
Fox Brothers owns 10 Piggly Wiggly stores in southeast
Wisconsin, including in Oconomowoc, Hartland, Hartford,
,Jackson, Slinger and Richfield.
Area participating stores include:
■ Ozaukee County – Cedarburg, Mequon, Port Washington
■ Washington County – Hartford, Hubertus, Jackson,
Kewaskum, Slinger and West Bend
■ Waukesha County – Brookfield, Hartland, Menomonee
Falls, Oconomowoc and Sussex First-time customers of
Piggly Wiggly Midwest on Instacart can enter the code
“PWM1035” at checkout through March 23 to get $10 off an
order of $35 or more, according to a news release.
Instacart offers an Express Membership program that
gives customers unlimited free delivery from available
stores on orders of more than $35. Details are available