Pictured at the 2019 Business Excellence Awards are
Amish Craftsmen Guild winners, from left, Bud Goss,
Amanda Goss, Stacie Nowak, Brad Sugars, Laura
Armstrong-Goss and Chris Carman.
CEDARBURG — Amish Craftsmen Guild outdoor furniture
company of Cedarburg was named the winner of Most
Innovative Company at the 2019 Business Excellence
Awards, an annual event that honors the best of the best
small-and medium-sized businesses around the world.
The event, which was held in Charleston, S.C., showcases
exceptional results for business owners, entrepreneurs
and their teams.
The Business Excellence Forum and Awards are sponsored
by Action-COACH, an business coaching franchise.
The company is owned by Laura Armstrong-Goss and Bud
Goss, along with their daughters Amanda Goss and Stacie
The Amish Craftsmen Guild is a pioneer in Amish
handcrafted HDPE — high-density polyethylener — outdoor
sustainable furniture. Laura Armstrong-Goss said she and
her brother Del first introduced the recycled and
repurposed sustainable material to the Amish more than
20 years ago because one of their crafters was getting
sick from using varnishes and paints.
The Amish Craftsmen Guild works with old order Amish
crafters to create signature looks and works alongside
crafters to help design furniture that is timeless but
that keeps up with the demands of outdoor living today.
Amish Crafsmen Guild is able to do things that other
outdoor furniture business cannot, like custom color
combinations, smooth edges and signature looks.
The innovative family business has also had to be
creative in communication because their crafters do not
have phones nor computers at their homes.