Targetís new strategy pays off in largest sales bump since 2005


March 7, 2019

MINNEAPOLIS  ó Target Corp. is embracing the blur ó and it paid off in its best full-year sales growth since 2005.

The blur is the way America shops these days. Sometimes we walk the aisles of a store, sometimes we shop online. We get things shipped to our homes or decide we canít wait that long and drive to the store and pick it up ourselves.

Target now offers at least seven ways to shop, including same-day delivery and curbside pickup ó all of it has boosted sales and traffic at its stores and online.

The Minneapolis-based retailer saw comparable store sales grow 5.3 percent during the vital fourth-quarter holiday shopping period, according to fiscal year-end results released on Tuesday.

The broad array of options helped the retailer gain market share in every major category ó apparel, home, toys and entertainment, beauty and grocery.