MINNEAPOLIS ó Target Corp.
is embracing the blur ó and it paid off in its best full-year sales
growth since 2005.
The blur is the way America shops these days. Sometimes we walk the
aisles of a store, sometimes we shop online. We get things shipped
to our homes or decide we canít wait that long and drive to the
store and pick it up ourselves.
Target now offers at least seven ways to shop, including same-day
delivery and curbside pickup ó all of it has boosted sales and
traffic at its stores and online.
The Minneapolis-based retailer saw comparable store sales grow 5.3
percent during the vital fourth-quarter holiday shopping period,
according to fiscal year-end results released on Tuesday.
The broad array of options helped the retailer gain market share in
every major category ó apparel, home, toys and entertainment, beauty