Second Wahlburgers in state to open at end of year
Restaurant will be in Milwaukee’s Third Ward

By Freeman Staff

March 12, 2019

The Wahlberg family, from left to right, Mark, Paul, Donnie and their mom, Alma,
at a Wahlburgers restaurant.
Submitted photo

MILWAUKEE — The second location for the popular Wahlburgers restaurant in Wisconsin will be in Milwaukee’s Third Ward neighborhood and will open late 2019.

Announced Monday, the 5,300-square-foot Wahlburgers will be at 322 N. Broadway and will sell signature burgers, homestyle sides, fish, chicken and vegetarian options, and include a full bar including specialty drinks such as adult frappes and floats.

The first location in The Corners of Brookfield, which will open this summer, was announced at the end of January.

Chef Paul Wahlberg created the franchise along with two of his brothers, actors Mark and Donnie. The menu includes lighter and heartier menu offerings, served up in a casual, music-filled atmosphere. The two state locations will be operated by Hy-Vee, Inc., a grocery store chain.

“We are excited to announce the location of our second Wahlburgers restaurant in Wisconsin, and to bring a new dining experience to Milwaukee’s Third Ward,” said Randy Edeker, chairman, CEO and president of Hy-Vee, in a statement. “Families will enjoy great food in a fun atmosphere, served with the excellent customer service and hospitality that Hy-Vee and Wahlburgers are known for.”

Wahlburgers operates 29 locations in 19 states and Canada. In 2017, Hy-Vee announced that it plans to build, own and operate 26 Wahlburgers restaurants. Hy-Vee’s first three Wahlburgers locations opened in 2018 at Mall of America in Bloomington, Minn.; West Des Moines, Iowa; and Olathe, Kansas.

“Families will have a great time, and hopefully share a lot of laughs and love when they enjoy my family’s delicious recipes at our new Milwaukee Wahlburgers location,” Paul Wahlberg said. “Along with Hy-Vee, our family is committed to offering a unique culinary experience that goes beyond the basic burger, with customer service that will make you ‘feel’ like family.”

The Third Ward restaurant will anchor the restored landmark 1914 Commission Row warehouse.

<<EARLIER: Wahlberg family restaurant coming to Town of Brookfield