WEST BEND — Celebrating women in
business and raising awareness of their presence in West Bend is the
theme of a Thursday afternoon open house. Beth Rose, co-owner of The
Curious Apothecary and landlady to three other women-owned stores in
her South 6th Avenue building, is holding the open house from 4-7
“We’re celebrating the fact that they’re all women owned and wanted
to bring in the community to see what each of us does and what we
contribute,” Rose said.
Along with co-owner Anne Mahoney, Rose will offer The Curious
Apothecary customers giveaways, raffles and specials on Thursday.
Owners of Everything Artistic, She Massage and Altered State
Textiles have similar plans.
“There’s something for everybody and it’s very cool that together we
are all women; it just gives it something special,” Rose said. She
would love for people to come for one thing and stay for another and
see the building as she does; for the small community it is.
“We’re all very connected and came together right away — instead of
having competition or cattiness we all pulled together and decided
to work together to support one another and bring attention to the
others’ businesses,” Rose said. “We message each other frequently,
we share ideas and try to collaborate and work together as a team;
as one big unit.”
It may help that they each offer West Bend something different so
they aren’t in direct competition, but more than that, the women
themselves make their businesses shine. Their personalities have led
to their success, as customers glowingly report. Rose said so far
everything has gone very well for this woman-led coalition.
“We got really lucky all the women involved are so happy to help
other people and so excited to be there,” she said. “The goal wasn’t
to have only women, it was to have a little community within the
building, and we’ve done that.”
Shoppers of West Bend appear to have returned their enthusiasm by
voting with their money, which Rose said makes it a great place for
entrepreneurial spirit to grow unique ideas.
“Shop small and supporting local businesses who are working really
hard seems to be a theme here in West Bend,” Rose said. “People seem
excited by it and willing to go out of their way to find and support
Based on her experiences as both a business owner and landlady to
several successful businesses, she encourages curiosity and taking a
chance on starting a company.
“If there’s something you really feel like you need to do, go for it
and know there’s other women in the community willing to support
you,” Rose said. “And we have one room left, so if there’s any woman
out there who wants to join in, we have space.”